Mass Communication Research Papers/Topics

NIGERIAN HOME MOVIES AND INFLUENCES ON IGBO CULTURE

ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future researchers in the field of home movie production and mass communication. Responses wee gathered through research questionnaire from Igbo adults who are con...

PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).

ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities. Questionnaires and oral ...

COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).

ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State.  I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences and similarities, advantages and shortcomings and the likely ways both can help to enhance speedy of rural development. The sur...

PUBLIC RELATIONS AS A TOOL FOR ENHANCING INDUSTRIAL HARMONY: (A CASE STUDY OF NIGERIAN IMMIGRATION SERVICE ENUGU STATE COMMAND)

ABSTRACT There have been meaningful contributions by researchers on the subject, Public Relations. This project developed after a series of consultants and research, it seeks to put to rest the thought of the minds of many people as to whether Public Relations is necessary in an industrial Organization. It is our belief that despite being the means through which public relations is mostly propagated the industry, as an organization also has an image to protect the need for an effective public...

THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE

ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles.  Such roles range from complementary, subjective, subordinate to major actors in most television advertisements.  Women’s role in Television advertisements have hitherto generated series of controversial arguments both in favour and against, especially in the advertisement of tobacco and alcohol products. Thoughts are also rife regarding various environmental and ...

THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION (A CASE STUDY OF ENUGU METROPOLIS)

ABSTRACT The aim of this research work is to find out the Effects of Billboard  Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis.  In the work, the whole of the given tested hypot...

THE APATHETIC BEHAVIOUR OF NIGERIAN JOURNALISTS TO SCIENCE AND TECHNOLOGICAL REPORTING (A CASE STUDY OF JOURNALISTS IN SOUTH – EASTERN NIGERIA)

ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”.  This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and professional skill for effective science and technological reporting and whether the journalists prefer other beats such as politics, crime, economy, sports and others t...

AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)

ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area. Having realized the importance ...

THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising.  In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever.  It needs only to achieve reaction on the part its audience, which will lead to a purchase of the products it presents; and advertising must conform to...

COMMUNICATION GAP, ITS EFFECT ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY, (I.M.T), ENUGU

ABSTRACT Communication subsist and impacts upon everything, that is an event or occurrence worth noting. It is this pervasiveness of communication that has, with the development of man, animal and the elements, developed it into a major area of study as well as formidable social force.  It is of pedestrian essence, an everyday thing (perhaps even an every moment thing) because it pervades our very existence, our very routine of living. The researcher’s interest in this topic emanated from ...

THE ROLE OF THE MEDIA IN THE POLITICAL DEVELOPMENT OF NIGERIA

ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine the roles which the mass media has played towards the political progress of our country Nigeria, through the use of social scientific method of field ...

IMPACT OF MASS MEDIA ON THE ATTITUDE OF NIGERIA TEENAGERS TO AIDS A CASE STUDY OF OREGUN HIGH SCHOOL OREGUN IKEJA LAGOS

ABSTRACT The study of this matter about AIDS consistency of the mass media to the teenagers and restructure their life style. As a guide to the study that were found in order to help achieve the objective of the study. A sample of respondent which where randomly situated from oregun High School, Oregun Ikeja Lagos and the result presented indicating the frequency distribution each response of questions and each response for the necessary information on AIDS. TABLE OF CONTENTS TITLE PAGE CE...

THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE).

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced people’s choice and consumption of goods and services, as well as their buying habits. Again, it has been founded that advertising has a lot of plea...

THE CHALLENGES FACING NIGERIAN BROADCAST MEDIA IN THE NEW MILLENIUM. A CASE STUDY OF FEDERAL RADIO COROPRATION OF NIGERIA (FRCN)

Abstract This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the Nigeria media. The research sincerely delved into the danger of making Nigeria technological dumping grounds. This chapter outlined the objectives of the study with a view to enhancing the technological development of Nigeria media to the challenges for this t...

THE ROLE OF THIRD WORLD NEWS AGENCIES IN GLOBAL DISSEMINATION OF INFORMATION (A CASE STUDY OF NEWS AGENCY OF NIGERIA (NAN)

ABSTRACT The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of Information.  The News Agency of Nigeria (NAN) was used as a case study. A survey research method was used in the study and a sample of one hundred (1000 persons were selected and administered with questionnaire). Five hypotheses were formulated and tested for the study.  The chi-square was used in the analysis of the data collected from the respondents.  Simple ...


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