1.1INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes. Television, as a mass media organ, is equally expected to fulfill these functions as well. First of all, it would be necessary to explain what television as a medium of mass communication actually is. According to Janowitz, (1968) ma...
ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date. Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution. The first chapter contains the introduction, chapter two focuses on literature review, while chapter three is the research methods and research samples in data gathering. Chapt...
ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the extent of reading habit formed by this group. The students of the Institute of management and Technology Enugu were used as case study. This was ...
ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of development in the sense that population growth must be taken into account for economic, educational agricultural development of a natio...
1.1INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents. A fundamental aim of all film production is to arouse in our audience certain definite i...
ABSTRACT The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned the various responsibilities in the society including...
ABSTRACT The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people, including brief definition of some features of democracy like popular sovereignty, popular consultation and periodical elections. Usin...
ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying habits of the nursing mothers. In this study, the work has been grouped into the following sections. Chapter one deals with the introduction, which exp...
INTRODUCTION This study was prompted by the prevailing circumstances surrounding the contemporary Nigerians concerning language and communication (broadcasting) broadcasting media since. Its inception has been serving as a means of communication through which an individual shares in the world around him and beyond his immediate environment. By this if means that with broadcasting Nigeria has to partake of ideas them to adjust to the challenges of industrialization and adopted of innov...
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study. It was found that Nnebuife community Bank regards public relatio...
ABTRACT Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary. This work was born as a result of concern the dwindling nature of communication in the developing countries, bedeviled by problems of both economy and technological set back as a result of which our communication system has remained a child of misfortune. We commend this book, therefo...
ABSTRACT This study examines the impact of western films on teenagers as it affects the promotion of cultural heritage in African society. Much after the independence across African continent, one of the major preoccupations African leaders had to contend with is the restoration of African cultures in their pristine forms which were arguably polluted or collapsed by the colonial masters during their reign. No doubt, teenagers and youth generally, are vital segment of the society who could be ...
ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very vast and one cannot claim to have treated all the aspects of have literature involved in this topic within this skeletal out –fit. Rather the res...
1.1INTRODUCTION The fact that communication regard at area of print media is an indispensable factor in all aspects of human relation, is now too obvious to require any emphasis. As it was, the world revolves around the forum of communication networks. In the communication network, the print media serve as the bedrock, supplying all the necessary ingredients for the smooth and uninterrupted flow of information. Indeed, the role of print media in the communication process is very vital in th...
ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to know how these video club market and conduct their services in order to meet the required satisfaction of their customers or club members. According ...