ABSTRACT The mobile telephony sector in Kenya has seen an unprecedented growth since its liberalization in 1998. Although there has been a huge growth in the mobile subscriber base, the sector has experienced a fierce competition whereby the mobile phone players have engaged in a price war which intensified from the year 2008 to date, following the entry of two new players YU and Telkom Orange. The decline in conventional voice service tariffs has gradually reduced average revenue per user (A...
ABSTRACT Many public corporations experiencing decline in performance have opted to implement turnaround strategies to improve their performance. This study extends previous research findings by seeking to examine the effect of turnaround strategies on performance of Public Corporations in Kenya, by identifying the turnaround strategies adopted in these Corporations, and to determine the effect of turnaround strategies on their performance. To achieve this objective, correlational research w...
ABSTRACT Media convergence is an effective mechanism to enhance brand visibility of medium enterprises in the market as it’s varied and cost effective. However medium enterprises are hampered by fragmented marketing structures and efforts which prevents them from taking advantage of media convergence to amplify brand messaging across media sites and channels. In fact some medium enterprises marketers still view paid, owned, earned and shared media as separate hence develop brand media stra...
ABSTRACT This study sought to examine the impact of corporate governance on dividend payout of manufacturing firms listed at the NSE. The objectives of the study were; to determine the impact of board size, board composition, CEO tenure and managerial equity holding on dividend payout of manufacturing firms listed at NSE and finally, to establish the impact of corporate governance on dividend payout of manufacturing firms listed at NSE. This study employed a correlational research design. The...
ABSTRACT The hotel industry is one of the most dynamic industries and one of the largest employers in the world today as well as contributing economic development of many countries. In Kenya, it has been identified as one of the main sectors that can lead to the achievement of the country’s Vision 2030 goals. Quality of service has been taken as the measure of performance in the hotel industry. However, few studies have considered the factors that influence the quality of service. This proj...
ABSTRACT The purpose of this study was to predict financial distress in Kenyan listed firms. The specific objectives were to determine the contribution of financial ratios towards the prediction of corporate financial distress, to evaluate the predictive ability of the logistic regression model in making accurate forecasts of financial distress, to determine the predictive accuracy of the model in predicting financial distress before and during financial crisis, and also to compare the predic...
ABSTRACT Business employ a number of strategies to improve financial profitability, including streamlining processes, outsourcing and integrating new technologies. The study sought to determine the effects of financial leverage on profitability of listed manufacturing firms in Kenya. More specifically the study examined the effect of short term debt, long term debt and debt equity, on profitability of listed manufacturing firms in Kenya. Theories that guided the study include; Market Power Th...
ABSTRACT The aim of the study was to identify the effects of cross-border listing on firm‟s financial performance of listed Kenyan-based companies on the East African Bourse. However, there is scanty empirical evidence on the effects of cross-border listing on a firm‟s financial performance since this is an emerging trend in developing economies. Every company requires funds to meet its financial obligations. The most common source of funds remains equity, which is raised through financia...
ABSTRACT Firms are open systems that interact with their environment and are affected by environmental changes. This study was conducted to find out the effect of socio-cultural environment on strategic planning in insurance companies in Nakuru CBD. The objectives of the study were to determine the effect of the population demographics on strategic planning, effect of class structure factors on strategic planning and effect of cultural factors on strategic planning. A correlational survey res...
Nairobi Securities Exchange (NSE) is considered as developing securities market and for many years has faced many challenges due to its low liquidity. NSE has continued to grow and implement reforms and innovations in order to raise their levels of efficiency. Between 2002 and 2009 a series of reforms were undertaken through the market regulator-Capital Markets Authority (CMA) and the exchange itself. Whether these reforms have improved the performance of bond market still remains unknow...
This study sought to examine the effect of strategic alliances on performance of supermarkets and their alliances in Kenya. The objectives of the study were to establish the effects of technological, production and marketing strategic alliances on the performance of supermarkets in Kenya. The study employed a cross sectional correlational research design. The sample of the study entailed a study of all the five leading supermarkets in Kenya (Nakumatt, Ukwala, Naivas, Tuskys and Uchumi) a...
ABSTRACT The rapidly increasing complexity and dynamics of consumers has led marketers, practitioners and academics alike, to seek a deeper understanding of how consumers and marketers differ in their ways of making purchase decisions. To date, little research examines culture as a factor influencing consumer purchase decisions. There is evidence of cultural differences in consumer decision-making styles for fashion, although, no study has examined whether this effect extends to the purchase...
ABSTRACT The automation of the Nairobi Stock Exchange (NSE) in 2006 was expected as part of its objectives to improve the performance of the market. This study investigated the effect of the automation on stock market capitalization, liquidity, efficiency, returns and volatility of the Nairobi Securities Exchange (NSE). Two study periods were considered pre-automation period (January 2002 to June 2006) and post-automation period (July 2008 to December 2012). This study therefore provided info...
Since the establishment of Kenya colony up to1963 veterinary clinical service were carried out by the private sector in commercial farms and private ranches. However, upon attaining independence the service was taken over by the public sector so as to serve all Kenyans. The government then embarked on massive training of veterinary doctors and veterinary paraprofessionals to be employed by the government. This continued until 1988 when the government stopped automatic employment of gradu...
This study was on the effect of selected factors influencing the capital structure of Small and Medium Size Enterprises (SMEs) in Kiambu County, Kenya. SMEs play a pivotal role towards the achievement of the broad goals outlined in vision 2030 and are critical drivers towards making Kenya an industrialized country with high quality of life for its citizens. The study observes that despite their significance past statistics indicate that three out of five SMEs fail within the first few mo...