Abstract
This study focused on poultry farmers’ preference of information sources for accessing poultry management information in three
rural districts of Tanzania. A mixed methods research design was deployed. Questionnaires and focus group discussions were used to
collect quantitative and qualitative data respectively. Responses to the questionnaire which was administered by researchers in faceto-
face meetings were received from 360 farmers, and 160 farmers participated in 16 focus group discussions. The study was carried
out from July to December 2013 in nine selected villages in Tanzania. The findings indicate that farmers preferred interpersonal and
informal sources. Source preferences were influenced by availability and accessibility of the information source. The results suggest
that farmers preferred listening and talking, probably a result of the oral tradition prevailing in rural areas. It is also probable that
farmers enjoy interpersonal sources because they allow a two-way communication, provide quick access, immediate feedback, ease
of use, and convey information specific to their local situations. Further studies on development and changes in farmers’ information
source preference are required in order to better address their current and future information needs.
Msoffe, G (2021). Information sources preference of poultry farmers in selected rural areas of Tanzania. Afribary. Retrieved from https://track.afribary.com/works/information-sources-preference-of-poultry-farmers-in-selected-rural-areas-of-tanzania
Msoffe, Grace "Information sources preference of poultry farmers in selected rural areas of Tanzania" Afribary. Afribary, 26 Apr. 2021, https://track.afribary.com/works/information-sources-preference-of-poultry-farmers-in-selected-rural-areas-of-tanzania. Accessed 25 Dec. 2024.
Msoffe, Grace . "Information sources preference of poultry farmers in selected rural areas of Tanzania". Afribary, Afribary, 26 Apr. 2021. Web. 25 Dec. 2024. < https://track.afribary.com/works/information-sources-preference-of-poultry-farmers-in-selected-rural-areas-of-tanzania >.
Msoffe, Grace . "Information sources preference of poultry farmers in selected rural areas of Tanzania" Afribary (2021). Accessed December 25, 2024. https://track.afribary.com/works/information-sources-preference-of-poultry-farmers-in-selected-rural-areas-of-tanzania