Audience Perception of Development Oriented Program of NTA Lagos

The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started to relay the British empire service from Daventry, England. The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo, in his capacity as the premier of Western Nigeria. The history of television broadcasting in Nigeria has shown that it has always been a government affair. The deregulation of the industry on January 7, 1992 by former military head of state, Ibrahim Babangida created a wide-range of private involvement. The Decree 38 of 1992, provided for a National Broadcasting Commission (NBC) to regulate and perform the oversight function by regulating the activities of privately owned electronic media. It was against this back-drop, the study is being carried out to ascertain the role of television broadcasting in nation  building. Certain research questions were probed to foster solution to the research study at the end of the investigation. A total number of 200 questionnaire were administered out of which only 195 were duly signed and returned, thus formed the analysis of the study. The study research design made use of survey research method. The report of the study clearly spelt out, that an effective television programming could enhance and improve the social economic problem of the country, and could also help to reduce the societal problems of corruption, cultural imperialism, immorality, obscenity, child violence and so many others. The study recommended that television station should be adequately funded, the government owned television stations or any broadcast medium of communication should be beef up financially to meet the challenge of today’s trend. Capable and skilled personnel should be jostled for, to improve the quality of programme air on our national television stations.