PROBLEM AND PROSPECTS OF DISTRIBUTION OF BREAD IN ENUGU METROPOLIS (A CASE STUDY OF ADA-UGO BREAD)

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ABSTRACT

The modern managers need problem identification and useful information in these complex conditions of business in order to stay in the market and also be make viable decisions. These information are mostly collected from efficient and effective research project and decisions are based on these.

Again this project research is aimed at such important information that will help the management of Ada-Ugo bread to know their distribution effectiveness.

The researcher used secondary and primary data. The secondary data is the library sources, while the primary data are interview and observations.

Therefore, from the study, it was found that the major problem of the organizations distribution is poor transportation and also their communication facilities are poor and distributors are not supervised.

My recommendations include government repair of road networks to ease transportation system. Again, the company should arrange for training for itself and public relation manage would improve the promotion on their product.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

1.1 Background of the study

1.2 Statement of problem

1.3 Objectives of study

1.4 Significance of the study

1.5 Scope and limitation of the Study

1.6 Definition of terms

CHAPTER TWO

2.1 An overview of distribution in Nigeria

2.2 Determining channel selection of bread

2.3 Physical distribution

2.4 Available bread distribution channels

2.5 Problems of distribution

2.6 Distribution cost

CHAPTER THREE

3.1 Sources of Data

3.2 Method of investigation

3.3 Method of data presentation and analysis

3.4 Analysis presentation and interpretation of data

3.5 Summary of findings

3.6 Recommendations

3.7 Conclusion

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PROBLEM AND PROSPECTS OF DISTRIBUTION OF BREAD IN ENUGU METROPOLIS (A CASE STUDY OF ADA-UGO BREAD)

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