Product as an Important Tools of Improving the Profitability of an Organization (A Case Study of Nigeria Bottling Company, Ilorin, Kwara State)

TABLE OF CONTENT

Title Page                                                                                  i

Certification                                                                               ii

Dedication                                                                                  iii

Acknowledgement                                                                    iv

Table of Content                                                                       v-vii

Chapter One

1.0         Introduction                                                                      1-3

1.1     Objective of the Study                                                    4

1.2     Scope of The Study                                                        5

1.3     Limitation of the Terms                                                  5-6

1.4     Definition of Terms                                                         6-8

1.5     Plan of the Study                                                             8-9

Chapter Two

2.0     Literature Review                                                            10-12

2.1     Meaning of Product                                                        12-13

2.2     Classification of Product                                                14-15

2.3     Product Development and Failure                                16

2.4     Product Development Process                                     16-19

2.5     Stages of Product Life Cycle                                         20-23

2.6     Market Strategies and Analysis                                    23-28

2.7     Product Markets Strategies                                           28-38

2.8     Advantages of Strategy                                                  38-39

2.9     Problem and Limitation of Strategies                           39

Chapter Three

3.0     Research Methodology                                                  40-44

3.1     Statement of Hypothesis                                                44-46

3.2     Procedure of Data Collection                                        46-47

3.3     Method Used                                                                   48-50

3.4     Historical Background of NBC Ilorin                             50-51

3.5     Organization Structure of Nigeria Bottling Company 51-53

Chapter Four

4.0     Presentations and Analysis of Data Collection           54-57

4.1     Products and its Profitability to                                     

Nigerian Bottling Company                                           57-59

Chapter Five

5.0     SUMMERY, RECOMMENDATION AND CONCLUSION AND REFERENCE                                                        60

5.1     Summary                                                                        60-62

5.2     Recommendation                                                            62-64

5.3     Conclusion                                                                       65-68

          References                                                                      69-70

          Questionnaire                                                                  71-73

CHAPTER ONE

1.0     INTRODUCTION

          Any organization that wants to remain in operation must produce something [goods or services] .Not just producing ,but producing what the people want and make it available at an economic and reasonable once the success of any organization therefore depends solely on what it offer to the target market.

There are concept to be adhered to increased the profit level of and organization ‘An  organization needs to develop implement and monitor a systematic marketing plan .the marketing mix is the center of or the planning activities of the organizations returned the 4ps 11is product , places , promotion, and price from which his write up will be based on ‘’product’’ as an important tool of improving the profitability. The product does not only mean the physical or visible part of an article as a layman may view it, but it consists of psychological features which qualities it to be considered an anything [good and services] worthy to be given a monetary value for utility given or derived from it.