Public Relation As A Tool For Enhancing Consumer Satisfaction (A Case Study Of Nigerian Airways)

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ABSTRACT

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.

The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researchs and hypothesis out of which three received support while one did not receive support.

Moreover, the history of Nigeria airways Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Nigeria airways Enugu.

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

CHAPTER ONE

INTRODUCTION

1.1HISTORY OF NIGERIA AIRWAYS ENUGU

1.2OBJECTIVES OF NIGERIA AIRWAYS

1.3STATEMENT OF RESEARCH PROBLEMS

1.4OBJECTIVES OF THE STUDY

1.5SIGNIFICANT OF THE STUDY

1.6RESEARCH HYPOTHESIS/NULL HYPOTHESIS

1.7CONCEPTUAL AND OPERATIONS DEFINITIONS

1.8ASSUMPTIONS

1.9LIMITATION OF THE STUDY

CHAPTER TWO

2.1LITERATURE REVIEW

2.2THE PLACE OF PUBLIC RELATION IN AN ORGANIZATION

2.3SUMMARY

CHAPTER THREE: METHODOLOGY

3.1RESEARCH METHOD

3.2RESEARCH DESIGN

3.3POPULATION AND SAMPLE

3.4MEASURING INSTRUMENT

3.5METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.1DATA ANALYSIS AND INTERPRETATION

4.2TESTS OF HYPOTHESIS AND INTERPRETATIONS

4.3DISCUSSION

CHAPTER FIVE

5.1SUMMARY

5.2RECOMMENDATIONS

BIBLIOGRAPHY

APPENDIX

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Public Relation As A Tool For Enhancing Consumer Satisfaction (A Case Study Of Nigerian Airways)

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