PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).

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ABSTRACT

This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc.

I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities.

Questionnaires and oral interviews were used by the researchers to gather data in the analysis. A total of 126 questionnaires were sent out to respondents comprising of the management staff, the working staff and customers of First Bank of Nigeria Plc. The researcher took note of their responses and this formed the basis of this research. Above all the researcher read and made use of important and reliable books written by authors on Public Relations.

From findings, the researcher was able to observe that the Public Relations unit of F.B.N. is used as a managerial tool and its activities are being used effectively to obtain the bank’s goals and objectives.

Another major discovery is that the bank through the Public Relation Unit has been able to make use of suggestions made by customers to make amendments in the course of its operations.

In ending this work, the researcher has made some recommendations both for the growth of the bank and also for further studies in this area.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1.0INTRODUCTION1

1.1BACKGROUND OF THE STUDY1

1.2STATEMENT OF RESEARCH PROBLEMS11

1.3OBJECTIVE OF THE STUDY13

1.4SIGNIFICANCE OF THE STUDY13

1.5RESEARCH QUESTIONS16

1.6RESEARCH HYPOTHESIS16

1.7CONCEPTUAL AND OPERATIONAL DEFINITION OF VARIABLE17

1.8LIMITATIONS OF THE STUDY22

REFERENCES24

CHAPTER TWO

2.0LITERATURE REVIEW25

2.1THE HISTORICAL ANTECEDENTS

OF PUBLIC RELATIONS25

2.2PUBLIC RELATIONS DEFINED34

2.3OPERATIVE PARTS OF THE

ABOVE DEFINITIONS36

2.4PUBLIC RELATIONS PROCESS43

2.5THE PLACE OF PUBLIC RELATIONS

IN MANAGEMENT47

2.6THEORETICAL FRAMEWORK54

2.7AGENDA SETTING THEORY56

REFERENCES58

CHAPTER THREE

3.0METHODOLOGY59

3.1RESEARCH METHOD60

3.2STUDY UNIVERSAL/POPULATION60

3.3SAMPLE SIZE61

3.4INSTRUMENT OF DATA COLLECTION62

3.5METHOD OF DATA ANALYSIS64

REFERENCES65

CHAPTER FOUR

4.1DATA ANALYSIS AND

PRESENTATION OF RESULTS66

4.2RESULTS67

4.3TESTING OF HYPOTHESIS74

4.4MAJOR FINDINGS

CHAPTER FIVE

5.1SUMMARY AND CONCLUSION84

5.2RECOMMENDATIONS85

BIBLIOGRAPHY87

APPENDIX

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PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).

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