THE ATTITUDE OF TOP MANAGEMENT TOWARDS PUBLIC RELATIONS FUNCTION (A CASE STUDY OF ANAMCO PLC., ENUGU)

Overview
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ABSTRACT

One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function.

Four research objectives and three hypothesis formed the basis of this work. and the library research and sample survey methods of research were used in this study. Among nine(9) questionnaires sent out, they were all duly completed and returned.

The textual, tabular and simple percentage modes of presentation were use in analyzing, presenting and interpreting the gathered data.

It was found out that Pubic Relations Officers are partially involved in policy and decision making of the company. It was also observed that top management in the organization places Public Relations functions on the middle management level. The study also revealed that Public Relations professional are employed to man their Public Relations Department. The study further showed that Public Relations Officers are not placed on the same pedestal with other principal departments.

It is based on these observations that the researcher recommended that top managements in the organization should endeavour to place Public Relations function at the top management level as well as include Public Relations Officers in policy and decision making.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Table of contents

Abstract

Chapter one

Introduction

1.1Background of the study

1.2Statement of the research problem

1.3Objectives of the study

1.4Significant of the study

1.5Research question

1.6Research hypothesis

1.7Definition of terms

1.8Assumptions

1.9Limitation of the study

References

Chapter two

Review of Literature

2.1Sources of literature

2.2The Review

2.3Summary of Literature Review

References

Chapter Three

Methodology

3.1Research Method

3.2Research Design

3.3Research Sample

3.4Measuring Instrument

3.5Data Collection

3.6Data Analysis

3.7Expected Result

References

Chapter Four

Data Analysis and Results

3.1Data Analysis

3.2Results

3.3Discussion

References

Chapter Five

Summary and Recommendations for further Studies

3.1Summary

3.2Recommendations

Bibliography

Appendix

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THE ATTITUDE OF TOP MANAGEMENT TOWARDS PUBLIC RELATIONS FUNCTION (A CASE STUDY OF ANAMCO PLC., ENUGU)

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