The Effect of Corporate Social Responsibility On Business Operations and Performance; A Case Study of Crown Beverages Uganda

TABLE OF CONTENT

DECLARATION i

APPROVAL ii

DEDICATION iii

ACKNOWLEDGEMENTS iv

TABLE OF CONTENT v

LIST OF FIGURES AND TABLES vii

CHAPTER ONE 1

INTRODUCTION 1

1.1 Background to the study I

1.2 Statement of the problem 2

1.3 General objective of the study 3

1.4 Specific Objectives 3

1.5 Research Questions 3

1.6 Scope of the Study 3

1.6.1 Subject scope 3

1.6.2 Time scope 3

1.6.3 Geographical scope 3

1.7 Significance of the Study 3

1.7.1 DEFINTJON OF TERMS 4

Conceptual Framework 5

CHAPTER TWO LITERATURE REVIEW 6

2.0 INTRODUCTION 6

2.1 Community relations 7

CHAPTER THREE 14

METHODOLOGY 14

3.0 Introduction 14

3.1 research design 14

3.2 Study population 14

3.3 Sampling 14

3.4 Sampling techniques 14

3.5 Data collection methods 15

3.5.1 Interviews 15

3.5.2 Questionnaire 15

3.6 Data analysis 15

3.6.1 Editing and spot checking 15

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3.6.2Coding. 16

3.6.3 Frequency tabulation .16

3.7 Data analysis and presentation 16

3.10 Limitations of the study 16

CHAPTER FOUR 17

PRESENTATION, ANALYSIS AND INTERPRETATION OF RESULTS 17

4.0 Introduction 17

4.1 Background Characteristics of the respondents 17

4.2 The influence of community related activities, have on organizational

competitiveness 22

4.3 The relationship between environment protection and CSR 26

4.4 Effect of Corporate Social Responsibility on Business Operation and Performance.

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CHAPTER FIVE 31

DISCUSSION OF KEY FINDINGS, CONCLUSION AND

RECOMMENDATIONS 31

5.1 Introduction 31

5.2 Discussion of the Findings 31

5.2.1 The influence of community related activities, have on organizational

competitiveness 3 1

5.2.2 The relationship between environment protection and CSR 32

5.2.3 The impact of corporate leadership that has on creating customer satisfaction.. 33

5.2.4 The effects of corporate actions and trust on organization growth in Crown

Beverages 34

5.3 Conclusions 34

5.4 Recommendations 36

5.5 Areas for further study 38

APPENDIX 39

QUESTIONAIRE FOR THE EMPLOYEES OF CROWN BEVERAGES UGANDA

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