THE IMPACT OF INTERNET ADVERTISEMENT ON CONSUMER BEHAVIOUR [A CASE STUDY OF KWARA STATE POLYTECHNIC]

ABSTRACT

This research was conducted to find out the impact of internet advertisement on consumer behavior in Ilorin, Kwara state. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph was used with percentage for data analysis to arrive at conclusion on the research findings. The study found out that the impact of internet advertisement is growing higher and also influencing the purchasing behavior which ends up stimulating sales and transactions trends on product or brand choice. Therefore Nigerian advertisers can take advantage of internet advertising for their product and brand in the emerging internet market. This study also finds out that Internet Advertisement has really made people embrace on-line Advertisement for purchasing of their products and services. 

TABLE OF CONTENT

Title page i

Certification ii

Dedication iii

Acknowledgement  iv

Abstract v

Table of content vi

CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of the problem

1.3 Objectives of the study

1.4 Research questions

1.5 Rationale of the study

1.6 Significance of the study

1.7 Scope of the study

1.8 Definitions of terms

CHAPTER TWO

2.0 Introduction

2.1 Theoretical framework

2.2 History of the internet advertisement

2.3 Types of internet advertisement

2.4 Advantages and disadvantages of internet advertisement

2.5 Internet advertisement in nigeria

2.6 Nigerians attitudes towards advertisement

2.7 Consumer response to internet advertisement

2.8 Benefits of internet advertisement

CHAPTER THREE

3.0 Introduction

3.1 Research design

3.2 Research method

3.3 Population of the study

3.4 Sample size

3.5 Sampling procedure

3.6 Data collection process

3.7 Data collection instrument

3.8 Data analysis techniques

3.9 Reliability and validity of instrument

CHAPTER FOUR

4.0 Introduction

4.1 Data analysis and interpretation

4.2 Research response

4.3 Analysis of research

CHAPTER FIVE

5.0 Summary, Findings, Conclusion and Recommendations 

5.1 Summary 

5.2 Findings

5.3 Conclusion

5.4 Recommendation 

References

Questionnaires