THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)

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ABSTRACT

This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.

1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com

2.To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study. In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis. The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while censuses were used or the relevant staff management.

The data collected were presented on statistical table, analyzed and interpreted.

The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage. That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their performances.

The researcher wants the coverage of GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.

The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.

TABLE OF CONTENTS

Title Pageii

Approval pageiii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents vii

CHAPTER ONE

1.1Background of the study1

1.2Statement of problems 5

1.3Objectives of the study 7

1.4Formulation of Hypothesis8

1.5Scope of the Study9

1.6Significance of the Study9

1.7Definition of Terms 10

CHAPTER TWO

2.0Literature Review12

2.1Meaning of Marketing Promotion 12

2.2An overview of a new products 12

2.3Objectives of Promotion 15

2.4Importance of Promotion In Marketing 17

2.5Component of Marketing Promotion19

CHAPTER THREE

3.0Research Design 33

3.1Sources of data33

3.2Area of Study 33

3.3Population of the study34

3.4Method Data Collection 34

3.5Research Instrument 35

3.6Determination oaf Sample Size Sampling 35

3.7Research Instrument Used37

3.8Method of Data Analysis 38

CHAPTER FOUR

4.0Presentation Analysis, and

Interpretation of Data39

4.1Presentation and Analysis of data39

4.2Testing of Hypothesis52

CHAPTER FIVE

5.0Summary of findings, Recommendation and Conclusion

5.1Summary of Findings67

5.2Recommendations69

5.3Conclusion 70

5.4Implication of Finding 72

5.5Suggestion for Further Research73

5.6Limitation of the study74

Reference

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THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)

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