The Role of Public Relations in The Management of Electronic Media

Table of Contents

Chapter one

1.1

1.2

1.3

1.4

1.5

1.6

Chapter two

2.1

2.2

2.3

2.4

2.5

2.6

Background

Problem statement

Research questions/hypotheses

Literature review

Justification of study

Definition of terms and concepts

Population used/area of study

Sampling procedure(s}

Instruments used

Field work

Data analysis

Limitations to the study

Chapter three

3.1 Discussions of findings

Chapter four

4.1 Summaries

4.2 Conclusions

4.3 Recommendations

Bibliography

Chapter One 1.

Introduction: 1.1

Background to the problem: This section contains an explanation of the roots of the problem (public relations) and how if affects the people. 1.1.1 Roots of the problem: First and foremost, we need to emphasize the fact that what we call public relations today is a very recent development. However, there are certain activities similar to public relations today that started a long time ago. When we do make a visit to the literature of the Roman era (empire), we do find that these people were governed by the saying "Vox Pokuli Vox De" meaning the voice of the people is the voice of God. These Romans believed in what evolved from the people because they knew it came from God and since the people represented God, their ideas and beliefs were respected thus public opinion. In the ancient days in Greece, for the philosophers to seek a way forward for society's goals, they called upon the people and these gathered in the streets exchanging (debating on) ideas and lateron the philosophers made the final decision. In this, too, we see an element of public opinion . • The Bible also portrays some elements of public relations in the old days. In Paul's letter to the Romans, Paul revealed to the people how God puts them with himself. This he did as he prepared them for salvation.