The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. The objectives of the study were; to determine how attitudes towards gambling related media promotions influence students‟ behavioral intention to indulge in gambling; to determine how social norms towards gambling related media influence student‟s behavioral intenti...
More than half of the world’s population now uses the Internet, making it an integral part of our everyday life. For this reason, Internet growth continues to accelerate around the world with user numbers increasing by the day. A 2017 study by ‘We are Social’ and ‘Hootsuite’ on the use of the Internet, social media and mobile throughout Africa reveals that visiting social network sites remains the most performed online activity on the Internet all over the world (Kemp, 2017). Accord...
Facebook as a social media platform has been evolving as an important tool for providing information and is widely being adapted for communication. The purpose and objective of the study was to assess the user engagement of Facebook as an administrative tool used by students and United States International University-Africa (USIU-A) for effective communication. The assessment covered the areas of transparency, access to resources, critical mass tendencies to social media engagement of USIU-A ...
There is a major gap in communication between the music industry and government bodies. This is reflected in terms of a lack of policy and institutional frameworks at a government level that stem from a lack of participation communication with members of the industry. The lack of feedback and participation in policy issues has resulted in what is essentially a ‘separation’ of need between music industry stakeholders and the government. This lack of participation communication is exemplifi...
Crisis in Nigerian higher Institutions is inevitable. So long as Universities are in existence, they are not immune to crises. Therefore, Universities must ensure they communicate to stakeholders after a crisis hits. These responses are called crisis response strategies which are basically what crisis managers do or say after a crisis. This study was done due to limited literature on cultism crisis communication in Nigeria and influences of crisis response strategies on stakeholder’s perc...
The media is a key avenue through which the general public receives health information. In the wake of the growing breast cancer pandemic in Kenya, it is crucial to understand the extent of the newspaper coverage after passing of the cancer legislation in Kenya in 2012. The purpose of this research was to investigate the extent of coverage of breast cancer in view of the cancer control continuum in two leading Kenyan newspapers between 2013 and 2016 and determine the existence of a prevention...
Active and meaningful civic participation is a distinguished feature of democratic societies. Effective civic participation can be measured by analyzing the extent to which a government creates effective participation spaces, including digital spaces, for citizens to hold them accountable on their promises. This study examined digital civic participation in Kenya with a focus on the country’s development goal, the Big Four Agenda, using the government generated hashtag, #Big4Agenda, in...
Intermedia Agenda setting –Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT- This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag #KOT, Kenyans on Twitter unite against perceived government corruption, respond to media misrepresentations of their country, share jokes, and participat...
Over the last decade, digital communication has grown in importance as the number of internet users continues to grow. This growth has had an enormous implication on how brands engage with their audiences. Although both scholars and practitioners have jointly acknowledged the capabilities of the internet as a communication tool that has great potentials and advantages, there remains a scarcity of knowledge on factors affecting online engagement behaviour. This study sought to fill this gap by...
This study investigated the adoption patterns of e-newspapers by institutions of higher learning in Kenya. It focuses on the faculty of United States International University, Main Campus, and Nairobi. The specific objectives of the study were to: examine the relationship between demographic characteristics; cost of e-newspapers in contrast to print newspapers and; ease of access of e-newspapers and adoption of enewspapers by faculty of institutions of higher learning. The study adopted two t...
Abstract This study investigated the role of newspapers’ frames on public perception of Kenyatta National Hospital (KNH) during the wrong patient brain surgery crisis. To be specific, the study examined the most prevalent crisis frame featured during KNH wrong-patient brain surgery crisis. Second, it examined whether the four newspapers’ (The Daily Nation, The Standard, People Daily, and The Star) coverage of KNH wrong-patient brain surgery crisis was reported negatively or positively (v...
Since its invention, a large portion of millennials now use Facebook as a means of communication. The popularity of Facebook among millennials has grown exponentially, albeit with little accompanying research to understand the motivators towards this engagement by millennials with this technology. The purpose of this study was to establish the uses and gratifications of Facebook among millennials in Kenya, with a focus on students of the United States International University-Africa. The...
This dissertation interrogates the effectiveness of voluntary and non-statutory (nongovernmental) media councils in promoting self-regulation of mass media in the context of Africa’s democratization. With the reintroduction of multiparty democracy in Africa in the early 1990s, external initiators and sponsors of Africa’s democratization – donor countries, multilateral aid organizations1 , as well as internal media stakeholders and activists, campaigned persistently for a free press on t...
Social media is a platform where information and ideas are shared. It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. Most organizations have been using social media to get feedback on their products. Service industries on the other hand have been using the platform to respond to complaints and to perhaps crises. In this regard, this study sought to assess the role of crisis response ...
ABSTRACT The development of social networking sites as linguistic and communication platforms is rising across all age groups in Zimbabwe. Amongst a plethora of social networking sites such as Facebook and Twitter, WhatsApp is the most common in Zimbabwe. Consequently, this research examined the essence of WhatsApp profile pictures and statuses. The research was guided by four main objectives which are to: 1. Analyse the Significance of WhatsApp Profile Pictures and Statuses. 2. Explain the n...