ABSTRACT This research examined the perceptions journalists and public relations practitioners had of each other in Ghana. Journalists and public relations practitioners were randomly sampled from the membership lists of the Ghana Journalists Association (GJA) and Institute of Public Relations (IPR), Ghana respectively. A total of 220 questionnaires were sent out, 110 to each group. One hundred and fifty-nine (159) usable questionnaires were analyzed in this study. The co orientation approac...
ABSTRACT This study investigated the communication channels used by the Government of Ghana to communicate the national youth policy to its ultimate beneficiaries, the youth. The policy communication between government and the youth was ascertained from two 200 undergraduate students of the University of Ghana between the ages of 15-34 who are aware of the existence of the policy. An interview guide and a survey questionnaire were utilised in collecting data and data were analysed with the h...
ABSTRACT Most farmers in Ghana are not aware of the linkage between inappropriate farming practices such as tillage and water management practices on one hand, and environmental degradation on the other. With an estimated 64 per cent of the natural wealth of Ghana locked up in croplands, there is the need for a more focused attention to address poor agricultural land use and management. The study investigated how communication activities are conducted under the Sustainable Land and Water Man...
ABSTRACT This study adopts a mixed method approach to interrogate how social media is being used by individuals, both experts and non-experts in the promotion of diet and exercise. Using the social cognitive theory and the uses and gratifications theory as the theoretical framework, the study investigated how Ghanaians are using the Facebook and Instagram applications in their exercise and diet promotion behaviours. The objective of the study was to find out why people join these virtual comm...
ABSTRACT This study aims at finding out the variables of the patrons of The Catholic Standard that has existed for more than seven-five years. There has not been a national scientific study of the readership of The Catholic Standard. Hence, qualities of readers are assumed in each diocese. This readership study of The Catholic Standard took place in Navrongo-Bolgatanga Catholic Diocese which happens to be the furthest from the printing press. The purpose was to unravel characteristics of read...
ABSTRACT In light of the contemporary presence and pervasiveness of information and communications technologies (ICTs) into practically all facets of social structure and habits of people, this study sought to contribute a technological perspective to the job-search literature from the Ghanaian context. The study was grounded in online job seeking literature and framed within the technology acceptance model (TAM). The study involved a survey of 150 graduate students from the three graduate h...
ABSTRACT The project aimed at proposing policy for corporate identity and image management of the University of Professional Studies.The scope of the project covered policy on corporate visual identity, communication, corporate behaviour and culture. An image audit was conducted to ascertain the perception of the internal and external audiences concerning the image of the University. Top management of UPSA was interviewed for their view on the identity of the institution. Experts in the field...
ABSTRACT It is estimated that 70% to 75% of the population of Ghana rely on herbal medicine for their primary healthcare (WHO 2002). Practitioners and manufacturers of herbal medicine relying less on advertising through loud speakers and personal advertising in lorries and market places and moving towards advertising in the mass media. This study, therefore, examined viewer perception of messages in the television advertisement of herbal medicine in Akosombo in a survey, using a questionnair...
ABSTRACT This study examined the perceptions of stakeholders on contents of Facebook pages of organisations in the food and beverage sector (Kasapreko Company Limited and Fan Milk Limited, Ghana). The followers’ underlying motivations for engaging with the organisations on Facebook, their expectations and perceptions about page contents and management were investigated. The study employed a descriptive survey design, and a sample size of 200 respondents were selected using a systematic sam...
ABSTRACT Thus, this study sets out to investigate the degree to which the Daily Graphic, which is a state owned newspaper in Ghana carried stories on illegal mining. The study also sought to examine how frequently the Daily Graphic published stories on illegal mining.It also sought to establish the extent to which photographs were used when reporting on illegal mining.The study also attempted to identify the tone of stories that were covered in the Daily Graphic about illegal miningas well a...
ABSTRACT This study examined how social media is used as a tool for social activism by the Occupy Flagstaff House Movement. Underpinned by the theories of technological determinism and the social network theory, the researcher interviewed three members of the leadership of Occupy Flagstaff House Movement and conducted a quantitative content analysis of the messages sent out by the movement on the social media platforms, Facebook and Twitter. The study established that the primary reasons wh...
ABSTRACT The main objective of this research was to explore the understanding of Corporate Social Responsibility (CSR) among Small and Medium Enterprises (SMEs) and to find out among others, the CSR activities that they undertook, as well as how they communicated those activities. In-depth interviews were carried out with four managers of four SMEs who were members of the Association of Ghana Industries. The study was carried out within the framework of the stakeholder theory and the two-way ...
ABSTRACT The purpose of this study was to solicit public opinion on the use of children in political advertising during the 2012 general presidential elections in Ghana and to determine whether the advertisements had any influence on electorates. The Elaboration Likelihood Model guided this study. This study used both quantitative and qualitative methods in gathering relevant data. The population for this study was drawn from the staff of the Sunyani Polytechnic and the Catholic University Co...
Abstract This project examines and evaluates the campus-wide networks of five selected universities and two research institutions in Ghana. The nationwide backbone that would be needed to run these networks is also covered. Three of such backbones are identified as VRA Integrated fiber-optic backbone, New National backbone and Ghana Telecom country-wide networks. The Dwivedi and Wagner traffic model provides estimates of traffic demands based on published data on Ghana and selected education...
ABSTRACT There are many studies in Europe, Asia and America on how technology has impacted the media. These studies look at a wide range of new approaches adopted by newspapers, radio and television production and transmission across the world. This study examined how technology has affected newsgathering, production and delivery at Ghana’s state television, GTV. Everett Rogers’ diffusion of innovation theory was used to assess the rate of diffusion of new technologies in the GTV newsro...