ABSTRACT This study sought to investigate how some advertising practitioners in Ghana conceptualized ethical guides by the Advertising Association of Ghana (AAG) and applied them to their daily work-related activities. The study focused on knowledge levels of agency practitioners regarding the ethical guides, their ethical dilemmas and how they resolved them. The study was underpinned by the utilitarian ethical principle, categorical imperative and the golden mean theory. Data was obtained fr...
ABSTRACT A healthy nation is a national asset. Thus in Ghana where the doctor to patient ratio is 1 to 10,452, there is the need to have health information dissemination avenues where patients can get basic health information without travelling to the hospital or clinic. Radio with its ubiquity and mobility as well as being the most pervasive medium in Ghana, stand as the best medium to help bridge this gap. There is therefore the need to examine the content on radio to ascertain whether the ...
ABSTRACT PR is an integral part of an organisation and its effective practice is bound to the health of the organisation. Public relations is integral to the efficient performance of many organizations today It is the means through which an organisation can effectively monitor, interact with other key groups within the organisational environment. Over the years PR has moved from being all about disseminating information (press agentry and publicity) to relationship management. Modern research...
SUMMARY The thesis, Indigenous language programming and citizen participation in Ugandan broadcasting: an exploratory study constitutes an analysis of the significance of policy on indigenous language programming in Uganda’s broadcast media. The thesis is conceived broadly within a critical studies’ framework. It emphasises the role of the broadcast media in the public sphere, as well as policy on linguistic diversity in making the public sphere more accessible to the majority of Ugandan...
ABSTRACT This study explores the use of smartphones for investigative journalism by participants in an Africa Center for International Law and Accountability (ACILA) -Tiger Eye Project of using smartphones to fight corruption. The study seeks to find out how investigative journalists, who participated in the special training project on investigative journalism, are using smartphones in their line of work. Existing literature has established that professionals in various fields have been using...
ABSTRACT This study investigated the advertising factor in the growth and development of independent newspapers in Ghana and used the Business and Financial Times, as a case study. Objectives of the study were firstly to ascertain whether newspapers operating in Ghana, a developing country, faced similar challenges as American and European newspapers. The study’s second objective was to find out the measures management of the Business and Financial Times adopted to mitigate these challenge...
ABSTRACT For emergent economies such as Ghana and much of Africa, development has become not just a central foundation but also the realpolitik of democratic governance; to the extent that scholars have described the development as a ‘civil religion’ and a ‘battle cry’ of nations. In the context of the global development trajectory, energy plays a pivotal role because of its ability to affect other sectors of human and economic progress; as illustrated by its acknowledgement in the S...
Corporate communication tools and processes have, over the years, evolved from the use of traditional methods to the use of internet-facilitated new media. Public relations practitioners are leveraging these new media, such as websites, to engage with their increasingly well informed and globally-dispersed publics. This is on account, principally, of the opportunities that new, digital and internet-enabled, technologies, are offering bi-directional and interactive communication. Using Ke...
This study assessed community relations (CR) by studying AngloGold Ashanti. The study, through a qualitative research approach, conducted interviews to find out the reasons behind community relations and how it was communicated to the host communities. The study also considered how communities were involved in the implementation of a community relations policy. The challenges and benefits of CR to mining companies and the host communities were also sought. Four community leaders and a co...
ABSTRACT This study sought to investigate how some advertising practitioners in Ghana conceptualized ethical guides by the Advertising Association of Ghana (AAG) and applied them to their daily work-related activities. The study focused on knowledge levels of agency practitioners regarding the ethical guides, their ethical dilemmas and how they resolved them. The study was underpinned by the utilitarian ethical principle, categorical imperative and the golden mean theory. Data was obtained fr...
The study investigated the difference in believability of online and offline word of mouth (WOM) among young people. Due to the current extensive use of the Internet, the study sought to find out the extent of its credibility and to compare it with offline credibility. Literature reviewed in this area showed a lack of consensus and also a paucity of literature on the subject in Africa and Ghana. Consequently, the study sought to uncover insights that could be useful for communication pra...
ABSTRACT The main aim of this study was to compare the coverage received by Ghana’s male and female ministers in the Daily Graphic and Daily Guide newspapers and to determine what role gender played in the selection, framing and placement of these news stories. In order to achieve the aims of the study, a mixed methods approach was employed. Quantitative content analysis was used to examine and compare the coverage received by male and female ministers in the newspapers, in terms of quality...
ABSTRACT This study investigated sources of information and knowledge levels of adolescents’ on HIV/AIDS in two communities in the Eastern Region of Ghana. Using systematic sampling, one hundred and sixty adolescents (160) aged 10 to 21 were surveyed. Situated within the Health information-seeking behavior concept and the knowledge gap theoretical frameworks, the study revealed that Television (30.2%), Teachers (15.4%), Radio (10.3%) and Internet (10.3%) were the preferred sources; while Pa...
ABSTRACT This study is a quantitative content analysis of the coverage of Nana Konadu Agyeman Rawlings when she contested the then sitting president, Professor John Evans Atta Mills in 2011, for the right to lead the NDC party in the 2012 elections. Using the framing theory and liberal feminists theory as the theoretical framework, the study investigated how four newspapers — the Daily Graphic, the Daily Guide, the Ghanaian Times and the Chronicle— covered Nana Konadu Agyeman Rawlings a...
ABSTRACT Given the increasing relevance of radio in education, this thesis is an effort at examining the place of campus radio stations in educational broadcasting in two tertiary institutions in Cape Coast. Data was collected with the aid of questionnaire and semi-structured interview guides. The questionnaires were administered to students in the two tertiary institutions and the semi-structured interview guide was used for the management the two institutions and the staff of the radio ...