Abstract Presently, Africa is predicted to be the next big hub for innovation due to its abundance of resources. Its biggest challenge however is preserving its resources while enriching its culture through innovations that stay true to its values. The aftermath of industrialisation in other parts of the world has seen the continent become a mass consumer of cheap and unsafe products, especially with regards to cosmetics. This happens in tandem with the continent being the major source of nat...
ABSTRACT Kayayei is an occupation in Ghana that involves carrying items in the market from one place to another for a fee. Kayayei is not a crime neither is it an immoral act, but the social, economic and health issues associated with the work makes it dangerous. A lot of interventions have been created in the north but the kayayei phenomenon is increasing. This research sought to understand the motivations and circumstances that influence women from the north to migrate to the southern part ...
EXECUTIVE SUMMARY A new real estate developer is seeking to build container housing units as housing accommodation for students, staff and faculty of Ashesi University College, one of Ghana’s leading private universities. To fulfill this, the developer needs to have knowledge of the target market, trends in existing housing accommodation and understand the potential of their project compared with competitive developments. Thus, the goal of this project is to conduct a market research study ...
Executive Summary Ashesi University needs to establish ways in which it could address its limited brand awareness in many parts of the African continent, with the help of its international students. This led to the need to understand the perceptions, attitudes and relationship of international students towards the brand of Ashesi. This would help in identifying sources of brand equity for Ashesi University, and opportunities in which the external relations office could use to promote brand aw...
ABSTRACT There is a lot of talk on this new wind of economic benefit – the “demographic dividends.” Many regions of the world have had their share of the demographic transition and dividend. Still, most countries in Africa are yet to receive it or might even miss it if they do not put in place the necessary structures and systems to reap it. The study, therefore, seeks to find the state of Ghana concerning the dividend. It explores the preconditions of attaining the dividend, which migh...
ABSTRACT Literature has been described as the reflection of society through the eyes of the member of that society. Literature comes in many forms; writing, drama, songs, dance as well as stories. Throughout the history of Ghana there has been a strong representation of the societal values of the people through the work of authors such as Ama Atta Aidoo, Ayi Kwei Armah, Kofi Awonoor and Kofi Akpabli. However, over the years the amount and quality of writing coming from the country has reduced...
ABSTRACT Using simple cost-benefit analysis, this thesis investigates why Ghana, the world‟s second largest cocoa producer, has followed a strategy of exporting its cocoa beans instead of processing the beans into semi-finished and finished cocoa products. It is assumed that apart from the necessary technological ability needed to process cocoa beans the economic incentive for an increasing focus on processing relative to producing the beans for export is the profit incentive. The analysis ...
Abstract They say there is “no business like show business”, but is that true for Ghana? To be exact, can corporate sponsorship help the Ghanaian theatre industry continue to grow? The purpose of this dissertation is to answer that question through interviewing key organisations in the industry as well as companies that have, had or still have sponsored theatre organisations. This paper also aims to understand what companies look for in theatre organisations when looking to sponsor them a...
ABSTRACT The football industry is one of the strongest industries in the world. It is capital intensive but boasts high revenues. Its impact on a nation is politically beneficial, socially beneficial and economically beneficial. The Ghanaian Professional League – Glo Premier League is one that is not living up to its potential. This research seeks to delve into the Glo Premier League and investigate the problems associated with it and that which causes the low stadium attendance at football...
ABSTRACT The aim of the research was to investigate into the buying behavior of fashionable clothing amongst young women in the tertiary institutions. Women are however considered to have a unique self-image and the drivers of fashion in the world (Tamboli, 2008). The theoretical frameworks used for this study were the five-stage model decision process (need recognition or problem recognition, information search, evaluating alternatives, product choice and outcomes) and the major factors that...
Abstract Service quality is a measure of how well the service level delivered by the company matches customer expectations. It is a major predictor of both customer satisfaction and loyalty, and it increases profitability, reduces cost, and leads to higher customer retention for the company. Increased competition in the telecommunications industry coupled with the newly introduced Mobile Number Portability system has made providing superior service quality to customers an imperative different...
EXECUTIVE SUMMARY Tieme Ndo is a social enterprise startup that supplies farm inputs such as fertilizer, improved seeds and weedicides to rural farmers at Nandom in the Upper West Region of Ghana. The startup is committed to boosting crop yields among rural farmers and empowering them to lift themselves out of poverty. Tieme Ndo started operation last year in May but was not able to supply the right kind of fertilizers, seeds and weedicides to farmers at the right time. Thus, leading to low c...
Abstract The use of African fabrics has progressed from a time when they were primarily reserved for traditional and special occasions, to a period where they have become a casual wear staple, both within and outside the African continent. However, there is inadequate literature that comprehensively addresses the question of why African fabrics have generated so much interest especially in Ghana, while the country’s textile industry is declining. This study therefore explains the reasons fo...
Abstract The purpose of this study is to identify the whether there exists a Granger-causing relationship between exchange rate and stock prices. Using the Granger-Causality model as a framework, we employed daily data observations of the Ghana Stock Exchange Composite Index (GSE-CI) and the USD-Cedi exchange rate values across the period 2010 -2018. The data used in the study were obtained from the Bank of Ghana and the Ghana Stock Exchange. Following a Granger-causality test on for causalit...
ABSTRACT Sub-Saharan African(SSA) countries, havehistoricallyrecorded low levels of savings. These countries have also experiencedthe lowesteconomic growth rates around the world. Economists such as Solowidentified a strong positive link between savings and economic growth:Countries that save more grow fastest. Ghana, like other SSA countries isfaced with this problem: levels of savings in Ghana are low with a bulk of savers being educated and from the formal sector of the economy. However th...