ABSTRACT Football as a sporting discipline has a large fan following in Ghana. However, Ghanaians patronize European Leagues more than the Ghana Premier League. This phenomenon has given rise to problems like low stadia attendances and high levels of player migration. In defining the sports industry and identifying its primary stakeholders, this study describes the nature of local football landscape. It hints at the drawbacks and flaws that have arisen due to current industry structures and m...
ABSTRACT The objective of this study is to review and ascertain whether there is a positive or negative impact of foreign direct investment on the six selected companies. In addition, the study will examine how these impacts trickle down to the industry the six companies operate in and to the capital market as a whole. In order, achieve this objective, the following research questions were used as a guide to the study. To what extent has FDI affected Ghana’s capital market? What are the ben...
ABSTRACT The study explored the effect of Microfinance on the growth of female-owned businesses by focusing on how the financial and non-financial services offered by Microfinance Institutions (MFIs) affect the increase in assets, employees and revenues. It also explored factors that undermine the effect of these services on the growth of female-owned businesses. The research is a qualitative and uses purposive sampling technique. The findings of the research were based on the responses of th...
ABSTRACT University-Community relationships is one an avenue of development that is yet to be explored in Ghana although there exist some form of unofficial partnerships. Intentional efforts are required to explore meaningful university-community partnerships. The establishment of institutions of higher learning at particular location affects the physical, social and economic landscape of this sites. In 2011, Ashesi University College opened its doors to students and the general public at its...
ABSTRACT This study is to find out the challenges faced by female entrepreneurs within Accra, Ghana. Females have been identified as individuals that encounter more obstacles in starting and growing their businesses as compared to their male counterparts especially within informal small and medium scale enterprises (SMEs) where they are pre-dominantly employed. Thus, female entrepreneurs in Danquah Circle were participants of the study in that women who owned and managed businesses in the sal...
ABSTRACT Brand Activation refers to a form of experiential marketing that not only facilitates consumer-brand interaction, but creates trust and attachment between the consumer and brand as well. This research paper seeks to investigate the influence of brand activation on customer brand loyalty towards the Sprite brand in Ghana. The objectives of this study are to determine whether there is a significant relationship between brand activation and customer loyalty towards the Sprite brand, as ...
Abstract Ghana Alternative Exchange (GAX) is an equity finance program established to help SMEs and start-up businesses with the potential of growing to raise capital at a lower cost from the public. The managing director of the Ghana Stock Exchange in an interview with XYZ Business said that he expected the first and second companies that have shown interest in the GAX to list by the end of the first quarter of 2014. However, there has not been a single listing onto the market eleven months ...
EXECUTIVE SUMMARY Ghana’s political stability and general hospitality over the years has made it an attractive destination for tourism to tourists and visitors from all over the world. The influx of businessmen and tourists into the country presents a range of opportunities for businesses such as guest houses, hotels and apartments in the hospitality industry. Despite the opportunities presented by the growing interest in Ghana, Suu’s Rahma Guest House, a residential facility which seeks ...
Executive Summary Founded by Fred Deegbe in 2011, Heel the World is a privately-owned company which provides bespoke and ready to wear luxury shoes and accessories for its cherished clients. The company also prides itself in inspiring other entrepreneurial start-ups to grow and go for their dreams. To determine the gap between Heel the World’s current position and its desired position, an in-depth interview was conducted to discover the root cause of the gap. Also, internet research helped ...
Executive Summary Biblionef Ghana is a non-governmental organisation that provides new story books to underprivileged schools and holds other activities that aid in getting children to love reading. Biblionef Ghana is however being weaned off by their parent organisation, Biblionef Netherlands, and has therefore had a reduction in the amount of funds that they are receiving from them. Due to this, Biblionef Ghana has had to halt some of their important projects as they are facing difficulty w...
ABSTRACT The aim of this thesis is to investigate whether crowdfunding could replace microfinance as a better funding alternative for SMEs (Small to Medium Scale Enterprises) in Ghana. It also serves as a guide for potential crowdfunding institutions that would be interested in knowing the motivations SMEs have for choosing their financing methods. The key words that were where investigated and guided the entire study were SMEs, Crowdfunding and Microfinance The study then compares financing ...
Abstract The study explores the use of mobile phone in pineapple production and the benefits farmers gain from this usage in the Akwapim South district of Ghana. It uses sequential mixed method research approach. A multistage sampling technique was used to select five major pineapple producing areas for an initial in-depth interview and subsequently administered questionnaire to collect data on 125 farmers who were purposively sampled. The initial qualitative study helps in mapping out the su...
Abstract Credit risk management is a very essential model for any financial institution, since most of the financial decisions revolve around the corporate cost of holding risk. This management practice is particularly important to banks since credit risk constitutes their core business processes. The banking industry in Ghana though is thriving profitably; the industry suffers the problem of credit risk. Results of the study revealed that credit risk management is a very effective and effici...
Abstract Since the introduction of mobile number portability in Ghana, mobile network operators (MNOs) have been challenged to retain customers as defection rates continue to rise. Currently, MNOs use competitive price strategies which constrain industry profitability and brand sustainability. To determine how MNOs can reduce dependency on competitive price strategies, the study examined: (1) the factors that drive satisfaction, (2) the relationship between satisfaction and loyalty, and (3) t...
ABSTRACT This study explored the various reasons or factors behind using Eurobond as against loans from development partners such as the World Bank (WB), International Monetary Fund (IMF) and the African Development Bank (AfDB), in financing capital projects in Ghana. In addition, the study examined the impact of how these factors could predict the financial choice as well as the various measures put in place to benefit from using this type of debt instrument. This study came at a time, where...