EXECUTIVE SUMMARY Mahorgany Health Foods Ltd is an organic health food store and restaurant that specializes in freshly made vegan foods, with strengths such as cleanliness and good presentation, a convenient location, and considering culture in meal design. However, the management of Mahorgany, in an interview, noted issues with the level of customer satisfaction, mainly caused by long serving time. Data collection during needs assessment was by interviews and observation. Managers, employee...
ABSTRACT This study sought to find out perceptions of employee poaching by employees in telecommunication firms and how these perceptions affected their morale. A survey was conducted in which 30 questionnaires were administered and 27 filled. Results showed that 92% of the population had a positive perception of poaching with 8% having negative perceptions. When a regression analysis was done on the data received, in order to test the significance of the relationship between the variables, p...
ABSTRACT This research is known as ‘Investigating the Attitudes of College Students Towards Brand Logos’. Logos are visual branding elements of brands that help in identifying and differentiating one brand from others. The context of this paper is to understand consumer knowledge of brand logos and more so to reveal how salient a logo is to consumers in the areas of general attitudes, brand personality and purchase. In this research, the focus is placed on college students in the Universi...
ABSTRACT The “good governance” concept has been the focal point for African organisations such as the African Union (AU) and the New Partnership for African Development (NEPAD). This is because it is the key element needed for the redevelopment of the whole African continent. These organisations believe that through good governance and leadership (Rule of Law, Democracy, government Transparency and Accountability, Human Rights, Etc); African governments can transform their countries and t...
ABSTRACT Ethics is an essential part of employee training. Studies conducted suggest that the benefits that may be derived from the implementation of ethics training in an organization are numerous, ranging from increase in productivity to improvement in employee effectiveness. This exploratory study investigates how ethics training programs implemented in an organization may impact the performance level of the organization‟s employees. The study also seeks to find out some of the specific ...
ABSTRACT The underdevelopment of the Ghanaian economy can conceivably account for the socio-economic and other challenges confronting Ghana’s youthful population. Ghana hopes to use the ICT4AD policy to create a conducive environment to take advantage of enormous benefits that come from the usage of Information and Communications Technology. Using the ICT sector as a case study, this paper discusses how entrepreneurial traits were promoted and or undermined as Ghana’s young entrepreneurs�...
ABSTRACT This study aims at examining the role of e-banking and its relation to customer satisfaction in the banking industry in Ghana. The study addresses some issues that affect the role of e-banking and its link to customer satisfaction in Ghana‟s banking industry. Data were obtained from bank staffs and bank customers through a questionnaire using simple random sampling as well as an interview with bank staffs. All 60 questionnaires sent out were responded. Findings from the study indic...
EXECUTIVE SUMMARY Mme. Natalie N’Guessan and Mr. Sablah are a couple who wish to renovate an old family house located in Madina, Accra (57 Westland Boulevard road, Accra Ghana) and use for a teacher training college for potential and current French teachers and tutors. The main aim of this project is to determine and evaluate whether it is feasible in all aspects to establish a French teacher training institution at Madina. The market and technical feasibility analyses resulted in positive ...
ABSTRACT This paper investigates the role and effectiveness of Ghana’s new three pension scheme in providing and ensuring income security for Ghanaians in their old age. It discusses the state of the current three tier pension scheme and how it measures up against other pension schemes such as the SSNIT pension scheme which predated it. This research is motivated by a historical inability of the pension schemes to fully resolve the issues of pension schemes pre- dating them in the literatur...
ABSTRACT Today, organizational culture and customer satisfaction are running the operations of firms. The organizational culture of the firm is the way of life of the members of the organization whereas customers with high satisfaction levels, are more likely to repurchase the services and products of a firm. The ability of firms to provide satisfaction to their customers is dependent on the values, thoughts, actions and beliefs of the organization. These attributes fall under organizational ...
Abstract This study is an effort to find out the role of Corporate Social Responsibility (CSR) in creating Corporate Brand Awareness. University students have been identified by the telecommunication companies as an attractive target group with financial prospects. Therefore, questionnaires sought to find the views of 120 students that provided insight to the role that CSR plays in creating corporate brand awareness in the telecommunication industry. The results from the research showed that ...
ABSTRACT The question of whether foreign aid stimulates economic development still attracts intense debate. This perennial debate has been given fresh life due to the recent election of some of Africa’s more impactful leaders like Nana Akuffo Addo of Ghana who seems bent on wearing Ghana off aid. Akuffo Addo’s “Ghana Beyond Aid” agenda is interesting because historically, while some scholars have a benign view of aid, others accuse foreign aid of being responsible for Africa’s devel...
ABSTRACT This research explores how student entrepreneurs can effectively manage their businesses in order to maintain academic success during their 4-years undergraduate education. It is a case study of student entrepreneurs at Ashesi University. This research seeks to answer the question whether the time student entrepreneurs spend on their business affect their academic performance, and whether these student entrepreneurs are able to meet graduation prerequisites regardless of the demands ...
Abstract This research explores how Ashesi Students Council (ASC) can effectively manage campus events to improve students’ social life. The purpose of this study is to unearth how ASC can use events to create a sustainable vibrant campus with socially active students. Ashesi University College has student owned campus activities where most events are organized and run by the students themselves. In as much as they are working towards creating a vibrant campus, there is still low attendance...
Abstract Ghana Stock Exchange is performing well and with the development of the private sector, more firms would need long-term capital to expand operations, and the exchange could be a good source of raising long-term capital for expansions. The purpose of this research is to explore the factors that account for the low equity listing on the Ghana Stock Exchange and measures that can be employed to attract firms to list. This study is exploratory in nature and data was collected through int...