IKISIRI Shughuli nyingi za kijamii hutumia lugha inayopata maana katika muktadha inamotumika. Hali hii imechochea kutaka kujua namna Waisukha wanavyotumia lugha kuendeleza ubabedume katika majigambo yanayoghaniwa kwenye sherehe za upiganishaji fahali kisemantiki. Utafiti huu ulichunguza ubabedume miongoni mwa Waisukha jinsi unavyodhihirika katika Majigambo ya Miviga ya Shilembe na Mchezasili wa Mayo. Vipashio vya lugha vinavyosheheni ubabedume katika majigambo hayo vilihakikiwa kwa mtazamo wa...
Abstract The Internet has a lot of academic resources that are of significance to university students and their research in regard to various courses. However, most studies have indicated that, most university students use the Internet for entertainment rather than academic purposes. Hence, a lot of Internet academic resources may not be utilised well since most students have no interest in them or they are not aware of their existence. This study has focussed on the use of Kiswahili academic...
ABSTRACT Gichuka is a dialect of the Kimeru language - a Bantu language of the Niger Congo family- spoken by the Chuka people of Tharaka-Nithi County, Chuka Igamba- Ng’ombe Constituency. Chuka people reside in the Eastern slopes of Mount Kenya. The aim of this study was to analyze the politeness strategies used in Gichuka request expressions. Politeness is a social norm that is expected in any society and is important in maintaining cordial relationships in everyday life, especially in an a...
ABSTRACT Comprehension of financial jargon and how people participate in budget hearing process ultimately enhances communication and participation. If people fail to process financial jargon, it would be difficult to create awareness, build consensus, make informed decisions, resolve conflicts, and generate participation in processes of change and development. Scholars in accounting and finance recognize cognitive linguistics in terms of processing and evaluating the quality of financial com...
ABSTRACT This research investigated the portrayal of the African politician in Kiswahili poetry. Basically, this research intended to shed light on how different poets have portrayed African politicians creatively with a purpose of revealing how these leaders have changed since colonial times to the multi-party period. The research assumed that political leaders played a great role in the development of their individual countries and Africa as a whole. The attainment of various developmental ...
ABSTRACT Cameron (2001) argues that linguistic forms can be manipulated to suit context and serve intended purposes. Although there is evidence of widespread coverage of proceedings of the English Premier League ( EPL) by media in Kenya and Kenyan football fans‟ deep interest in the EPL, few studies analysing how the Kenyan media presents the proceedings in the EPL have been done. This study focuses on linguistic features employed by Radio Jambo presenters in their presentation of the EPL d...
Abstract Proverbs and sayings are an integral part of the spiritual treasures of the culture and language of a people. Proverbs and sayings are very important aspects of language use as a result of their metaphorical essence and widely acceptable truths; they depict the worldview and cultural beliefs of the people in any society. This article examines the image of women in Russian and Yoruba proverbs and sayings, with a focus on the negative evaluation of women. The paper employs the descrip...
ABSTRACT Consonant harmony is complex phonological process which requires a theory-informed descriptive analysis to determine its occurrence patterns. Consonant harmony has previously been studied as an assimilatory process that involves feature spreading while recent studies describe consonant harmony as feature agreement that leads to correspondence. The current study aims to fill this gap in phonological research and specifically Dholuo phonology by studying consonant harmony. This would e...
ABSTRACT Anaphors refer to expressions that are not capable of independent reference or meaning and cannot be used deictically. The Binding theory (BT), a sub-theory of the Government and Binding (GB) theory states that Condition A requires that an anaphor should find an antecedent in a local domain, while Condition B requires that a pronominal should be free within the same clause. Long-distance anaphors (LDAs) are found outside the local domain, where they are ambiguous and therefore, diffi...
ABSTRACT Kenya’s elections have been marred with conflict since 1992, with Tarakwa being hit the most. However, in 2013, conflict was contained. While conflict management in 2013 was attributed to many factors, the role of language is tacit. The present study illuminated the relationship between language, conflict management and Kenya’s 2013 presidential elections. The aim of the study was to analyze the lexico-pragmatic interpretation of conflict management in 2013 Kenyan presidential ca...
ABSTRACT Lunyore is a Luhyia dialect spoken by Banyore people who live in Emuhaya District in Vihiga County and Maseno Division in Kisumu County. Maseno Division is a multilingual area where a range of languages are spoken. On one hand, Kiswahili and English are used as national and official languages respectively. On the other hand, are Dholuo and Lunyore that serve as mother tongues. Language choice and maintenance has become a common phenomenon in intercultural settings. Bilingual speakers...
ABSTRACT Death has been argued to be a “fear-based taboo” in which different fears co-exist namely; fear of the loss of loved ones, fear of corruption of the body, fear of evil spirits and fear of what comes with death. Man has traditionally avoided talking about the subject of death using explicit terms. Their avoidance to speak freely about human mortality may be making obituary writers to resort to a variety of linguistic devices in order to compliment the departed and show respect to ...
iii ABSTRACT This study is a close analysis of how gender, language, relationships affect the way tertiary students greet in Midlands State University Zvishavane Campus. Greetings are more than just a way of proclaiming one‟s presence but an important phenomenon of any society. The way people greet reveals a lot about their identity, background and ethnicity. Moreover, the act is carried out differently from one individual to the other. The way people greet is mostly determined by the relat...
ABSTRACT The study aims to draw attention to the need to have correct and appropriate subtitling in Kannywood movies, so as to elevate its status and promote better grasp of its aesthetics. To highlight the historical background of Kannywood movie industry. Researcher reaches that good and correct subtitling may further enhance audienceship of the esthetics quality of filming and boost communication.
ABSTRACT In to day’s word of mass media advertisement are ever-present and influence people to high extent. It can be said that advertising, as a phenomenon has rapidly developed for the past few decades, thus becoming a futile ground for good communication, and the starting point for making sense of what is bees communicated, is that the participants (writer-reader, sender-receiver, producer-consumer, addresser-addressee etc) cooperate each other (Yule, 2002, 35). Semantic analysis...