BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Thus, the above definition represents social and managerial perspectiv...
TABLE OF CONTENTS Title page Approval page Dedication Acknowledgment Abstract Table of contents List of tables CHAPTER ONE: INTRODUCTION 1.1 background to study 1.2 statement of problems 1.3 objectives of the study 1.4 statement of hypothesis 1.5 significance of the study 1.6 scope and limitations of the study 1.7 definition of key terms 1.8 organization of work 1.9 end of ch...
ABSTRACT The study assessed the impact of effective recruitment and selection as a medium for organisational performance in Delta State University, Abraka. A descriptive survey plan was used and data was collected through administration of structured questionnaires to the selected sample of staff at the study organization. Data was presented and analysed with tables and simple percentages while chi-square test was used for test of hypotheses. The research work revealed that effective recruit...
INTRODUCTION In a modern organization that emphasizes division of labour, the function of manpower recruitment. According to Tolaurien (199:417), it is the function of the personnel officer to select, train, develop, assimilate and remunerate employees. The personnel manager is expected to help formulate manpower policies and take a detailed study of financial incentives programme. He is responsible for the co-ordination of performance appraisals, administration of discipline and the promoti...
BACKGROUND OF THE STUDY Every organization becomes what it is largely because of her leader. This explains why in any organization, there are usually individuals responsible for organizing or directing the affairs and activities of such organization. These individual are usually people who have the ability to lead the other people in an organization to work towards the realization of the goals and objectives of the organization in order move the organization forward. �...
BACKGROUND OF STUDY Research has shown a continue interest in the study of organizational goal attainment especially when all organization aim at improving their current level of performance. Organizations are either growing or declining depending on the management by leadership. According to Desmond F. (1979), says communication is the process of maintaining an uninterrupted flow of order, ideas, and suggestions between top management and the rest of the organization. It is a task which re...
BACKGROUND OF THE STUDY Communication is a phenomenon that tends to be trivialized or taken for granted because everyone communicates in one way or the other all the time, but communication is not just talking or writing or gesticulating, it is much more than that. Inter-personal communication is one of the fundamental underpinnings of society. As population grows and technology evolves accordingly, so have channels of communication changed and the world is “getting smaller” or becoming ...
ABSTRACT The research work examined the impact of collective bargaining towards the achievement of organizational goals (A study of Delta Steel Company in Ovwian Aladja, Delta State). To enhance critical study of this research. Related literatures were reviewed and data collected through the use of questionnaire. This questionnaire were personally administered and answered by the respondents to ensure effective data collection. The items of the questionnaire were based on the research questio...
Abstract The research work focused on the impact of delegation of authority in the attainment of organizational goals. ( A Case Study of I.C. Global Bank Limited). The data for the analysis and information employed in this study was collected from the organization under study. The data collected analyzed in a tabular form showing number of respondent using the simple percentage distribution method and it was observed by the researcher that delegation of authority result in Quick discussio...
INTRODUCTION For effective Local Community Development in Nigeria, various Successive governments have embarked on several programme such as: 1. Agricultural Development Project 2. Poverty Alleviation Societies 3. Co-operative Societies 4. Credit Scheme and Micro Finance In Nigeria today Community development has been given some serious attention for the first time only during the third National Development Plan (1975-1930) it was the beginning...
ABSTRACT The research work examined the impact of collective bargaining towards the achievement of organizational goals (A study of Delta Steel Company in Ovwian Aladja, Delta State). To enhance critical study of this research. Related literatures were reviewed and data collected through the use of questionnaire. This questionnaire were personally administered and answered by the respondents to ensure effective data collection. The items of the questionnaire were based on the research questio...
BACKGROUND OF THE STUDY Advertising and sales promotion has not only become an integral part of our society and economic system but has also grow over the year to assume tremendous proportions both as a business activity and social phenomenon. It has affected not only the business sector but also the whole society (Oghudge, 1993) Advertising and sales promotion have been seen as life wire of an organization which help in the creation of awareness educating and informing consumers/customers...
BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product offered. The effect of packaging on the consumer buying behaviour being the core of this research work, unveil the significance of packaging as it ...
ABSTRACT School management context that labour is the most important of all the factors of production of course, this as session remains uncontestable give its institution’s goal. However, some business executions seemed not to understand the concepts of its philosophy. For them, motivation of workers is more or less wasting of money on employees. It is to this end that this research work is being carried out with a view to x-raying the impact of staff motivation on workers’ productivit...
TABLE OF CONTENT Title Page Declaration Approval Page iii Dedication iv Acknowledgement V Table of content Vi CHAPTER ONE 1.0 introduction 1 - 9 1.1 Background of the study 1.2 Statement of the problem 1.3 Purpose of the study 1.4 Research question 1.5 Significance of the study 1.6 Scope of the study 1.7 Limitation of the study 1.8 Definition of terms References CHAPTER TWO Literature Review 2.0 �...