ABSTRACT This study sought to establish how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both sales leaders and finance executives hence the need for an organization to properly coordinate and integrate its marketing communication programs in order to deliver a clear, consistent, credible and competitive message to the targeted and potential audience about i...
ABSTRACT The main goal of every commercial bank is to operate profitably to maintain stability and sustainable growth. Capital structuring is viewed as critical drivers for financial performance of the banking institution. An appropriate capital structure is a critical decision for any business organization to be taken by business organization for maximization of shareholders wealth and sustained growth. The purpose of this study was to examine how capital structure influences financial per...
ABSTRACT Machine condition plays a significant role on plant efficiency in the field of manufacturing. For this reason, maintenance has become an integral component of manufacturing. There are various methods of maintenance but preventive maintenance is key in maintaining the condition of plant equipment in manufacturers‘ state of operation. Preventive maintenance is scheduled and is based on principles of operations planning. However, research on how operations planning affect preventive ...
Abstract The wide range of donor-funded infrastructural analysis conducted in Kenya in the past years is mainly based on the nationwide surveys and The Africa Infrastructure Country Diagnostic (AICD),(The World Bank, 2010) and the aim has mainly been to assess the success of such projects(Republic of Kenya, 1999). The government has in the recent past, established a number of key performance indicators to improve donor funded infrastructural analysis. The KPI's have servedas the indicators th...
ABSTRACT Proper working capital management is essential for business survival. This is based on the fact that a firm’s inability to identify relevant working capital management practices can be its source of inability to perform. The general objective of this study was to determine the effects of working capital management practices on profitability of Small and Medium Enterprises (SMEs) in Nairobi County which was guided by the following specific objectives; to determine the effect of cas...
ABSTRACT The theme under consideration of the impact of the computerization of the accounting information system on decision-making focuses on how computerization of the accounting information system affects decision-making. Questions were raised as to why the information system is actually computerized and costs and benefits involved, and how these create an impact on decision-making. Such questions were important in analyzing the cost effectiveness of the process of computerizing and the be...
ABSTRACT The study investigated the role of internal audit in the accountability ofpublic funds in local governments, case ofMbarara district local government. The study was guided by the fbllowing objectives; to study the nature ofInternal Audit System in the accountability ofpublic funds in local government to investigate the nature ofaccountahili~ ofpublicf~nds in local governments and to examine the relationshz~ between the Internal Audit and accountability ofpuhlic funds in local governm...
ABSTRACT The study intended to investigate the role of product mix on revenue performance in commercial banks a case study of Stanbic bank, Nakasero branch being guided by a problem statement that is to say the task of designing product mixes in commercial banks is increasingly getting more complex due to the increasing competition of both financial and non financial banks in the economy the concept seemed to have been taken for granted which forced the researcher to end up conducting a detai...
ABSTRACT The study sought to establish the effect of effect of customer care on organization performance at Commercial Banks with regard to CRDB Bank and was driven by three objectives: Identify roles of customer care in the performance of an organization in the competitive environment, Establish the problems or weakness of customer care in CRDB bank and Suggest ways of improving customer care service. To achieve these objectives the researcher sampled 30 respondents from CRDB Bank and their...
ABSTRACT The study was aimed at establishing the effect of using premiums in consumer sales promotion on the sales performance of an Organization taking Mukwano industries as a case study. The main issue was the fact some product lines still experienced sales fluctuation despite the fact that Organizations used some of the best methods of promotion and thus there was a need for the Organization consider the intervention of premiums as a new sales promotion tool in order to improve sales perf...
ABSTRACT SME is a large industry with many operators such as hotels, companies involved in business. In SME guidelines are required for its sustainability, investment incentive and financing, capacity building and private sectors are the strategies of the Tanzania SMEs policy. The services provided by SMEs are low compared to th.e number of SME. The study used descriptive research design. The study population was 40 entrepreneurs of which one did not respond, the sample were selected from op...
ABSTRACT The study was aimed on the internal conh·ol and the organization's effectiveness in the accounts. A sound internal control system is important as it enables it to carry on the business of the enterprise in an orderly manner, safeguards the organization's assets and ensures completeness and accuracy in their records to achieve high performance. The study aimed at documenting and evaluating the adequacy of internal control and its performance of Nile Commercial Bank Limited by c...
ABSTRACT Uganda's tax system has been characterized by several types of taxes. These have however not helped to widen the tax base of the country and hence there has been low revenue collection as opposed to the objective of government policy to increase revenue out-turn. With the above view in mind, the government decided in 1994, to change her current tax system to a new one, whereby Sales Tax (ST) and Commercial Transaction Levy (CTL) tax were replaced by VAT, with hope that URA at th...
ABSTRACT This research was about the effectiveness of computerized accounting, a research which was conducted at ministry of infrastructure development, as a case study. The main objective of this study was to examine the effectiveness of computerized accounting at Ministry of Infrastructure Development, by examining the procedures, designs and methods followed by this organization from the early stages of implementing, controlling and finally comparing the projected results with the act...
TABLE OF CONTENTS Declaration ...................................................................................................... i Approval .................................................................. ..................................... .ii Dedication ... .. .................. ............ .......................... ...... .. ..... ......... .. ..... .......... .iii Acknowledgement ................. . ..... .. .................................................................. .iv ...