INTRODUCTION Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practised. Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65).Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion. Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consumer council, consum...
INTRODUCTION The dictionary of advertising (1993:32) defines Advertising as follows:i.The process of calling the public attention to the availability of goods, services and causesii.The process of using Advertisement as a means of meeting marketing objectives.iii.The business of profession of producing and placing advertisements .Advertising has been with the world since the period of barter. But what is known today as modern advertising could be dated back to early 18th century, at this per...
INTRODUCTION The economic survey report is a report prepared by the co-operative inspector, a researcher that reveals fact about a proposed cooperative society that is applying for registration. Economic survey report is an integrated part of the condition necessary for registration of a cooperative organization. It is important in every kind of cooperative organization be it producers, marketers, thrift and loans society, consumer cooperatives and multi-purpose etc. For a cooperative organ...
INTRODUCTION Many Nigerians today hardly come to understand what pension scheme is all about, though some employees have established occupational pension scheme while others have not appreciated the value pension scheme. The believe that too many security may lead to compliance and that social security schemes may lead to abuses such as premature retirements because of generous pension benefits and withdrawals of labour. However, such abuses should not retard the effort of the progressive emp...
ABSTRACT The research work done is Recruitment Policies and Procedures in organizations and companies. The research examined the recruitment policies and procedures in the Enugu State Civil Service (A case study of Enugu State Civil Service Commission). The research used both primary and secondary data which were collected and analyzed. In the analysis done, it revealed that recruitment polices and procedures in ECSC are based purely on merit and also that some of the positions are signific...
Training and development helps to ensure that staffs in servicing companies posses the knowledge and skills that they need to perform their jobs effectively, take on new responsibilities and adapt to changing conditions. Consequently, this study investigated the effects of manpower training and development using Port-Harcourt Electricity Distribution Company and Dagrow Resources Limited, Port-Harcourt as its case study. From our investigation, we discovered that the success of every se...
ABSTRACT The topic of this research work is to analyse the role of marketing cooperatives in promotion and distribution of goods in Enugu state with a special reference to Enugu North LGA in Enugu state. This report provides a comprehensive summary of basic information on the cooperative way of organizing and operating a business and distribution of goods. It covers the nature and extent of the use of cooperatives, compares cooperatives to other business structures, explains the roles various...
INTRODUCTION This chapter is to introduce the following points, background of the study, statement of the problem, objectives of the study, research questions, hypothesis, and significance of the study and definition of terms. BACKGROUND OF THE STUDY Cooperative is a basis for overall transformation of citizenry social and economic problems. According to Berko, (1987:297), cooperative is a voluntary and democratic association of persons with variable membership and variable capital whose mem...
INTRODUCTION Enterprise states the committee true and reward for primate enterprise and self equipment it is an economy that appreciates creativity, initiative and hard work. Our country Nigeria is one of such economy. Therefore, people are now self determined to their way of life somebody seems to be thinking of what he or she will be doing with his hand or brains, since it is understood that t he government cannot provide gainful employment for all the citizens. Ever since 1960, the count...
ABSTRACT The excluded are the library patrons with disabilities. They are the disadvantaged group who are most of the time denied access to library services. They can only benefit maximally from the services of the public library if there is a conscious effort to include them. The disabled ones in this paper include the deaf and the dumb, visually impaired, physically and mentally challenged, etc. The public library has the mandate right from conception to serve both the able and disa...
Abstract Despite the growing concern of researchers in the field of business ethics, cases of unethical practices have continue to manifest in corporate organisations. Corporate leaders engage in decisions that have resulted to lack of trust in the organisations leadership; and lack of commitment to organisation’s goals. This paper tries to examine the concept of ethical leadership, the characteristics of an ethical leader, ethical leadership and its impact on employee job performance and h...
INTRODUCTION Human capital is the economic value that an employee provides to an employer. According to Schuttz (2010) human capital is referred to as a key element in improving an organizations assets and employees in order to increase productivity as well as sustain competitive advantage. However recent evidence reveals that many organizations have not paid sufficient close attention to human capital development, leading to an under-utilization of talent in the workforce.Kingsmil, (2011)...
ABSTRACT This research work focus on the effectiveness of personal selling in the marketing capital goods. Personal selling is an ancient art, which has spawned a large literature and many principles, effective salesperson have more than instruct, they are trained in a method of analysis customer interaction. Personal selling takes the from of oral presentation in a conversation with one or more prospective purchasers, for the purpose of making profitable sales. The main purpose of per...
ABSTRACT This research work was carried out in a bid to examine the effect of privatization and commercialization of Government owned companies with case study as MTN. Enugu, and with particular focus on the problems on a developing economy like that of Nigeria. In an attempt to reach the nook and cranny of the said topic, this research work was done in five chapters (Subdivided into the chapters). With chapter one, dealing with the introduction, statement of the problem, significance of th...
ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service. Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated probl...