ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. In order to carryout the study, the following objectives amongst others were states; -To ascertain the proportion of marketing bodget alloca...
INTRODUCTION1.1BACKGROUND OF THE STUDY Investment according to Bierman et al (1975) is the commitment of funds in any real property financial assets with the primary objective of obtaining an income over time. It is a commitment of resources made in anticipation of realizing benefits that are anticipated to accrue to the investor over a reasonable long period in the future. By its very nature, an investment decision is essentially an irreversible commitment and it cannot be alter...
1.0INTRODUCTION Increase competition and more discerning consumers has meant that all types of organization including Emenite Company Limited are striving for greater productivity, whilst maintaining or enhancing quality. This applies to both services and manufacturing organizations. In manufacturing the greatest stimulus has been form Emenite Company Limited – Emenite have developed a total quality approach with the target of zero defects. This has been accompanied by lean production met...
INTRODUCTION 1.1BACKGROUND OF STUDY The Nigeria banking industry has witnessed a lot of changes since the mid 1980’s and this is reflected in the increased volume and complexity of bank operations, increased innovations and varieties in product and service delivery. These development have not only been technology driven but have influenced move technological advances. Information technology which is the foundation of modern electronic banking through desktop computers and terminals provid...
ABSTRACT The work was undertake with a view to ascertain the efforts made so far by the Printing Technology to sustain economic development in Nigerian. The historical background of printing and evaluating its performance in bringing the western education and economic development in Nigeria. I identifying some of the major problems effecting the role of printing Technology in sustaining economic development . Possible steps to remedy the situation confronting printing institutions and its ec...
INTRODUCTION BACKGROUND OF THE STUDYThe first batch of treasury bills issued by the central bank of Nigeria (CBN) in April 1960. Saw the birth of money market in Nigeria.The market has experienced a remarkable increase in size. Since that date with the addition of a number of traditional short term money market entrustments. In circulation today are eight of such instrument as contained in the subsequent chapter. Money market can be defined as the place of mechanism whereby funds are obtain...
ABSTRACT This is the summary of the research work form chapter one to five. If actually contain what research work supposed to contain except background of the study and objective of the study. Look at the chapter 3 and 4 it is properly done, it is telling us how the data collected is presented and then analyzed. TABLE OF CONTENT Title page Approval page Dedication Preface Abstract Table of content CHAPTER ONE Introduction 1.1Statement of the problem 1.2Rationale ...
ABSTRACT This is a research work on the role of commercial banks in financing small scale industries, a case study of UBA plc. It is aimed at ascertaining the extent that the union bank have help in financing the small scale industries. The area of study was union bank of African, (UBA) plc Enugu area, the method of data collection was by secondary method while the instrument for data collection was by literature review. In the analysis of data obtained through journals, test books etc. were...
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant personnel’s. In order to carry out the research work effectively, the following objective were fo...
ABSTRACT The purpose of this study is to ascertain the effectiveness whether or not manpower training and development are effectively organized in the first Bank PLC Enugu main office. The idea is to ultimately come up with scientifically verifiable conclusion or various aspects of the subject matte namely training staff appraisal and staff development. A stratified sample population was draw from employees in the first bank Plc Enugu main office. A total of forty (40) such employees were ...
ABSTRACT The trend contemporary to the business organizations of our time is that the business organizations such as Emenite Asbestostes Limited owe certain responsibilities to the area, more specifically, inhabitants of the Community in which the business operates. Among these responsibilities is social responsibility. Every Emenite Asbestostes Limited is expected to show interest on the issues relating to its responsibilities, and should by no way attempt to evade or ignore it. An organi...
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by many. With the attainment of independence in 1960 came the clamour for another kind of independence economic independence. The third and fourth N...
ABSTRACT This study aims at the leadership styles adopted by managers of small scale business Enugu state with particular reference to Nicodo Industries Ltd Emene Enugu Urban metropolis. In accomplishing the aim of this study, the researcher surveyed a particular small scale business in Enugu urban and sampled the opinions of managers in order to get information on the following . Distribution of sex managers in small scale industry, capital information of small scale industry, leadership st...
1.1STATEMENT OF PROBLEMS AND PURPOSE OF THE STUDY A commercial bank can be defined operationally as a financial institution which deal in the commerce of money and credit, holding itself out of receive form public deposited repayable on demand, will face the risk of future. i.e. it goes on accumulating irrecoverable debts.However, their most vital function and which has a great impact on the economy as a whole is credit management. And according to ADEKANA, “the primary function of commer...
ABSTRACT This topic lending procedures and loan recovery in banks was tailored described. The piece of work looked into bank services and the rules that guide their monetary policies. Research was carried out on ways of improving bank lending policies and good measures on how money could be recovered. Recommendation for further improvement on these policies was described. It vividly described procedure for taking securities for bank lending to these in the financial industry, this piece of ...