ABSTRACT External borrowing is a source through which many countries source revenue for development and economic growth of their countries. But this revenue can only help solve the problems of gross under – development when judiciously utilized. The burden of Nigeria’s external debt is more than the country can bear and the state of economic growth in the country is hampered due to debt crisis. The debt problem facing Nigeria is concerned on how to stop incurring more debts and device a...
ABSTRACT In carrying out the research it has been known to the researcher the reason of some of the problems faced by some medium scale industry and it was realized that the English adage that say “If you fail to plan, you plan to fail” is having effect on many of these industries with this the research was able to come up with something useful not only to the medium scale industry but also to any organization whether profit earning organization or non-profit earning organization. In achi...
ABSTRACT Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quali...
ABSTRACT This term paper is written to give an insight into the effect of TAXATION in Nigeria Prospects for Reform. In realization of this purpose which was to examine the effect of taxation in Nigeria prospects for reform, the term paper provides clearly a complete coverage of the study. Chapter one dealt with the introduction of the subject matter. Chapter two examines the general principles of Taxation in Nigeria prospects for reform. While chapter three is the summary and recommendation o...
ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources us...
ABSTRACT This study focuses on finding out the extent to which development banking has aided in development of the Nigeria Economy through financing and granting of medium and long term loans for capital projects and other related services like providing technical services to their bank customers who engage in promotional activities to stimulate interest on new projects. The study adopted a his historical method of investigation because of the absence of the questionnaire and the nature of th...
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company. In the organizing and presenting data collected tables, frequencies and percentage were used. The variou...
ABSTRACT Co –operative Audit and Control has been known to be basic in Country’s economic growth. In this respect, little or no attention is been given to this venture, Co –operative Audit and Control. For a country to achieve its desired economic growth development and equipment allocation of revenue, its annual auditing is very necessary .moreover, once our respective co –operative society is well audited in a free and fair manner, frequent and inflation of assets would de detecte...
ABSTRACT This study is aimed at looking at leadership behaviour of secondary Technical school principals and productivity in Aba urban. To carry out this research, 4 technical school has been chosen in Aba Urban which constitute the study Area. The population consists of 10 teachers from each of the four selected schools summing it to 40 teachers. The questions will basically be directed to the teachers at the selected secondary technical schools because they have direct and daily cont...
ABSTRACT Universal banking has been of controversial issue among partitions and regulation of financial sub-sector of Nigeria economy. However most of these decisions have been flamed by lack of common understanding of what universal banking is and what its implication night wellbeing. The research attempt to redress that situation by presenting, a well accepted understanding of the system. Secondly discussing its applicability or lack there of to Nigeria commercial services and industry. A...
INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customer...
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: -To determine the impact of personal selling on the marketing of Milo. -To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product. -To determine whether th...
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested a...
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordinary routine. The essence of this project w...
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The objective of the study were to find out the following:- 1.To determine the extent, to which Gabbe...