ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as ...
ABSTRACT The study looked into the social responsibility of commercial banks in Nigeria With particular reference to metropolis. United Bank for Africa (UBA) was used as a case study as would be seen in chapter four. The research is geared towards finding the extent commercials banks are responsive to social responsibilities in the environments they operate and how the government encourages them in carrying such responsibilities I actual sense. The treatment of corporate social responsibili...
ABSTRACT This project work is centered on role of souring in the achievement of profit objective of organization with a case study of Nigeria bottling company plc Kaduna. It begins with the first chapter which dealt with the background of the study, given a brief introduction about the subject matter under study. Statement of problem which is the reason why the research undertook the study to identify such problems and come up with recommendation which will be beneficial to the organization...
ABSTRACT This is the fact that under proper management of economic policies, multinational corporations are the bed rock for developing countries and national integration as it provide greater opportunities by exploration and discovery of our major mineral resources were made possible by the MNCS(Multinational Corporations). And also, our major transport networks were mostly developed by the corporations which provides development in many countries. Unfortunately, this corporation can’t p...
INTRODUCTION Micro finance Bank (describe here as small scale financial services to claim that they are economically active various urban and rural areas) has been proven to be effective in fighting poverty by providing entrepreneurs with the necessary capital to start and expand their entrepreneurial activities. Last year, successive government has put in place various policies in order to make things easier for the ordinary man on the street. Unfortunately, the struggle for survival has be...
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision making. In order to make key marketing decisions, (MIS) must watch the marketing environment t an...
INTRODUCTION Doug Wallace, a Materials Management subject expert with Life Cycle Engineering [L.C.E] Consultancy Company Charleston, South Carolina; in a paper presentation titled “Maintenance and Reliability Inventory Management” gave an apt and practical illustration that underscores the need for inspection. He said, have you heard of the guys that burned up a brand new piece of rotating equipment because it was installed with no oil in it? That little oversight cost $80,000 for a re...
ABSTRACT Against the background of the deepening crisis of the corruption within Nigeria Universities, UNN to be precise, this project work undertakes a critical analysis of the intellectual dimensions of corruption in Nigeria. It argues that the incorporation of the academy, particularly its intellectual components, into the ‘corruption enterprise’ has impacted on corruption discourses and analyses – most notably the polarisation into two realms, the public and the private. This charac...
ABSTRACT This study is on the Role of Communication in Enhancing Productivity in Hamdala Hotel Ltd Kaduna. The objectives of this study is to evaluate ways of improving effective communication. The researcher carried out his research through personal interview, direct and observation. The researcher administered questionnaire for his finding, so as to find out views, feelings, experience and activities of the respondents. The researcher wish to concludes that as a result of effective communic...
ABSTRACT The prerequisite of this extended essay is to know the Relevance of Financial Management to Business Growth in Nigeria. Financial management is relevant to business growth for a well balanced operation. As businesses in Nigeria are made up of small, medium and large scale enterprises need financial management to operate well. The ultimate aim of financial management is to plan and forecast the profit making and sourcing of fund for business growth. Money is needed in financial manage...
INTRODUCTION Ratio has been most important tools for the effective development of manufacturing companies and industries, the major uses of ratio is to access the profitability, gearing, liquidity and asset turnover of the company. The introduction of ratio analysis in manufacturing company has brought about a turn around in many industry and companies. The important of ratio analysis in the running of any manufacturing cannot be over emphasizes, it is this significant role that led ...
ABSTRACT The primary objectives of this research is to enable its readers obtain an understanding of the administration of Quality control system in Nigeria. A lot of Quality control management decisions have therefore been directed at keeping pace with all these changes to ensure efficient production of Quality products in and services. Since customers view the price paid for items in terms of their qualities, business firm should ensure that they maintain good quality product for customers�...
INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease sales. Public relation (PR) can give consumer and the media a better understanding of how a company works. Within a comp...
INTRODUCTION An organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit associations, universities, hospital and other organizations, They build and maintain positive relationship with the publics. As managers realize the growing importance of good public relations to the success of their organization, they increa...
ABSTRACT Accountants have been bestowed with the role of providing information to the management regarding the affairs of the organization in particular and to the stakeholders in general. Internally, in manufacturing organization, management has always relied on the management accountant for cost evaluation and performance efficiencies of cost element. This role of management accountant to the management has been in doubt because of incessant increase in the cost elements of goods manufactur...