Social & Management Sciences

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Research Papers/Topics Social & Management Sciences

OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY).

ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and limitation of the study and definition of terms. Also chapter two of the project work take a look at the concept of the promotion, theoretical analysis of ...

THE EFFECTS OF AN EFFECTIVE ADVERTISING PROGRAMME ON A COMPANY’S SALES VOLUME (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN)

ABSTRACT This research work will be based on the effects of an effective advertising programme on a company’s sale volume, a case study of Nigeria bottling Company Plc, Ilorin.Advertising is the process of informing the target market level about the existence goods and services and the process persuading them to buy or use the product or service. It effects on the attainment of the required volumes of sales cannot be underestimated: for the purpose of simplicity the whole project will ...

ASSESSING THE NEED FOR QUALITY CONTROL IN A MANUFACTURING ORGANIZATION (A CASE STUDY OF GLOBAL SOAP AND DETERGENT) ILORIN

ABSTRACTIt might be patient for the purpose of given the subject a vivid understanding on the need for quality control in a manufacturing organization.The chapter one of this project comprises of the general introduction , historical background of the  organization chart , showing the department and position statement scope and the limitation of  the study  as well  as the definition  of term in the  project .Chapter two em...

REWARD SYSTEM AND EMPLOYEE PERFORMNCE IN THE ORGANIZATION A CASE STUDY OF NATIONAL WATER AND SEWERAGE CORPORATION, GGABA WATER WORKS

TABLE OF CONTENTSDECLARATION .................................................................................................................. xAPPROVAL ........................................................................................................................ xiDEDICATION ................................................................................................................... xiiACKNOWLEDGEMENTS ............................................................................

FACTORS AFFECTING THE UTILIZATION OF MODERN FAMILY PLANING SERVICES AMONG WOMEN OF REPRODUCTIVE AGE (15-49 YEARS OLD) IN PALLISA DISTRICT

TABLE OF CONTENTSDECLARATIONAPPROVAL iiiLIST OF ABBREVIATIONS viOperational definitionsCHAPTER ONES 1INTRODUCTION 11.1 Background of the study 11.2 The problem statement 21.3 General objectives~ 31.4 Specific objective; 31.5 Research questions 31.6 Scope 31.6.1 Subject scope 31.6.2 Geographical scope 41.6.3 Time scope 41.7 Significance of the study .5CHAPTERTWO 6LITERATURE REVIEW 62.1 Introduction 62.2 Maternal related factors 62.3 Health services related factors 72.4 Other related factors 11...

INFLATION AND ECONOMIC GROWTH IN UGANDA (1995~2O15)

TABLE OF CONTENTSContentsDECLARATIONAPPROVALDEDICATION IiACKNOWLEDGMENTS ivTABLE OF CONTENTS vLIST OF TABLES viiiLIST OF FIGURES ixABBREVIATION AND ACRONYMS xABSTRACT xiCHAPTER ONE .........PROBLEMS AND ITS SCOPE ~ 11.1 Background1.2 Statement of the Problem 31.3 Purpose of the Study 41.4 Research objectives 41.5 Research Questions 41.6 Hypothesis of the study 51.7 Scope of the study 51.7.1 Content scope 51.7.2 Geographical Scope 51.7.3 The theoretical scope 51.7. 4 Time scope1.8 Significance...

The Role of Accounting Ratio Analysis in Measuring Financial Performance of a Firm a Case of Mukwano Group of Companies

TABLE OF CONTENTSDECLARATIONAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF ACRONYMS viiiLIST OF FIGURES ixLIST OF TABLES xABSTRACT xiCHAPTER ONEINTRODUCTION OF THE STUDY1.0 Introduction I1.1 Background of the study1.2 Statement of the Problem 21.3 Purpose of the study 31.4 Objectives of the Study 31.4.1 General Objective 31.4.2 Specific objectives 31.5 Research questions 31.6 Scope of the study 41.6.1 Geographical scope 41.6.2 Time scope 41.6.3 Content scope 41.7 Signif...

Administrative Decentralization and Local Government Service Delivery at Namutumba District

TABLE OF CONTENTSDECLARATION .1APPROVALACKNOWLEDGEMENTCI-IAPTERONE 1INTRODUCTION 11.0 Introduction 1• I Background of the study 11.1.1 Historical background perspective 21.1.2 Theoretical perspective 61.1.3 Conceptual perspective 61.1.4 Contextual perspective 71.2 Statement of the problem S1.3 Purpose of the Stud)1.4 Objectives of the study1.5 Research Questions1.6 Research Hypothesis 10I .7 Conceptual frame work 101.8 significance of the Study 111.9 Justification of the Study 121.10 Scope ...

Save The Children International and Children’s Welfare in Kasese D1strict.

TABLE OF CONTENTSDECLARATION .11APPROVAL iiiDEDICATION ivACKNOWLEDGEMENT vLIST OF ABBREVIATIONS xLIST OF TABLES xiLIST OF FIGURES xiiABSTRACT xiiiCHAPTER ONE iINTRODUCTION 11.0 Background of the study1.2 Problem Statement 31.3 Purpose of the study 31.4. Specific Objectives of the study 41 .4 Research Questions 41 .6 The scope of the study 41.6.1 Content Scope 41.6.2 Time Scope 51.6.3 Geographical scope 51.7 Significances of the study 5viCHAPTER TWO .6LITERATURE REVIEW 62.0 Introduction 62.2 T...

Impact of Risk Management On Customer Satisfaction of Unilever (U) Ltd, Kampala Uganda

TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLES viiiABSTRACT ixCHAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background to the study 11.2 Statement of the problem 21.3 Purpose of the study 31.4 Research objectives 31.5 Research Questions 31.6 Scope of the study 31.6.1 Geographical scope 31.6.2 Theoretical scope 31.6.3 Content scope 41,6.4 Time scope 41.7 Significance of the study 41.8 Operational definition of key termsCHAPTER TWO 6LITE...

The Role of Microfinance Services in Funding Small and Medium Enterprises in Uganda. A Case Study of Pride Microfinance Limited, Katwe Branch.

Table of ContentsDECLARATIONAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLISTOFTABLES viiLIST OF FIGURES viiiABSTRACT ixCHAPTER ONE 11 .ONTRODUCTION 11.1 BACKGROUND 11.2 STATEMENT OF THE PROBLEM 21.3 PURPOSE OF STUDY 31 .4OBJECTIVES OF THE STUDY 31.5RESEARCH QUESTIONS 41.6SIGNIFICANCE OF THE STUDY 41.7 SCOPE OF THE STUDY 5CHAPTER TWO 72.0 Introduction 82.1 Procedures employed by Microfinance institutions to provide credit services to small scalebusinesses 112.2 Benefits deriv...

An Investigation of the Impact of Child Labor On Academic Performance of Pupils in Selected Schools in Nadunget Sub-County, Moroto District, Karamoja Sub Region, North East Uganda

TABLE CONTENTDECLARATIONAPPROVALDEDICATIONACKNOWLEDGEMENT ivTABLE CONTENT vABSTRACT viiiCHAPTER ONE 1BACKGROUND OF THE STUDY 11.0 Introduction 11.1 Background of the Study 11.2 Problem Statement 71.3 Purpose of the Study 81.4 Objectives of the Study 81.4. 1 General Objectives 81.4.2 Specific Objectives 81.5 Research Questions 91.6 Scope of the Study 91.6. 1 Geographical Scope 91.6.2 Content Scope 91.6.3 Time Scope 101.7 Significance of the Study 101.8 Conceptual Frame Work 111.9 Definitions o...

Effect of Management Skills On Performance of Suppliers in Micro Financial Institutions; A Case Study of Finca Uganda

TABLE OF CONTENTSDECLARATIONAPPROVAL UDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS iLIST OF TABLES VLIST OF FIGUIRES ViABSTRACT VUCHAPTER ONE 1INTRODUCTION 11.0 Introductioiv 11.1 Background of the Study 11.2. Statement of the problem 21.3. Purpose of the Study~ 31.4. Objectives of the study 31.5. Research Questions 31.6. Scope of the study 31.6.1. Subject scope 31.6.2. Geographical scope 31.6.3. Period scopeS 41.7. Significance of the Study 41.8. Conceptual FrameworkS 41.8.1. Explanatio...

The Role of Civil Society Organisations in The Promotion of Women’s Rights in Amolatar Town Council, Amolatar District

DECLARATION .viList of Acronyms viiLIST OF TABLES viiiLIST OF FIGURES ixABSTRACT xCHAPTER ONE 1Introduction 11.0 Background 11.1 Statement of the Problem 21.2 Purpose of the Study 31.3 Objectives of the Study 4i. General Objectives 4ii. Specific Objectives 41.4 Research Questions 41.5 The Scope of the Study 41.5.1 Time Scope 41.5.2 Geographical Scope 41.5.3 Content Scope 51.6. Significance of the Study 5CHAPTER TWO 6Literature Review 62.0 Introduction 62.1 Overview of donor and CSO work on ge...

Decentralization and Financial Performance in Local Governments of Uganda, The Case Study of Nansana Municipal Council

TABLE OF CONTENTSDECLARATION iiAPPROVAL liiTABLE OF CONTENTS viLIST OF ABBREVIATION ixABSTRACTCHAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background of the Study 11.2 Statement of the problem 51.3 Purpose of the study 61.4 Specific Objectives of the study 61.5 Research Questions 61.6 Scope of the study 71.6.1 Geography / Physical Scope 71.6.2 Content Scope 71.6.4 Time Scope 71.7 Significance of the Study 71.8. Conceptual Framework 8CHAPTER TWO 10LITERATURE REVIEW 102.0 Introduction 102.1...


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