ABSTRACT No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media Usage, its pattern and the kind of information being sought after by IDPs. 25 IDPs where interviewed oneon-one in Jimeta. Feedback from the interviews where carefully examined by the researcher using the Uses and Gratification Theory by Kartz, Blumber and Guvetich. The result...
ABSTRACT This research aims to understand the role of aesthetics in the production of electronic newsletters. In this study, AUN’s weekly newsletter (AUNthisWEEK) was put under the microscope in an attempt to examine the effect some of its design features have on readers. Users are known to patronize that which the find appealing to any of their senses. The persistent use of familiar design features is likely to bore readers and gradually diminish their numbers. To prevent this, multimedia...
ABSTRACT The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode the message as it is or in a way that relates to the message the artist intends to pass across. As a result of this notion, the message or massages tend to influence the audience psychologically altering the way they think, how they behave, and also the perception to which they perceive reality. Over the years, with the evolution of new mediums whereas thes...
Civil society organizations play an important role in promoting democratic governance of a country and this can only be achieved if all governance organs operate in a transparent manner. The aim of this study was to assess the contribution of Civil Society Organizations (CSOs) in promoting democratic governance in the Republic of South Sudan by focusing on two CSOs and their operating environment. The study was guided by the following specific objectives: to investigate the strategies used by...
ABSTRACT The practice of code-switching today has become a common act in a multilingual and bilingual societies. This research attempts to investigate the possible social factors and motivations that triggers Fulfulde speakers to change from their native to English language in a conversation. In addition, it is observed that the established relationship with other languages has tremendously contributed to the high practice of code-switching in most societies. Also, demographic and social fac...
ABSTRACT All over the world, the standard of living of nations in the world has varied due to the varied levels of development attained by different nations. Within a nation, different standard of living is always observed. Nigeria is not an exception. It is obvious that rural areas continue to be less developed than their urban counterparts. This continues to be a source of worry to successive governments of Nigeria. Successive efforts were therefore, put in place to bridge the gap between...
ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertis...
ABSTRACT Hart’s The Concept of Law (1961) argues for a complex legal positivism which finds the source of legal authority in the acceptance by a community of a system of rules which is grounded in a fundamental rule of recognition that determines what is to be included among the legal rules. This sought to offer an alternative explanation to the concept of law differently from the popular utilitarian command doctrine which sufficiently describes criminal law, but is limited in describing l...
ABSRACT In the productive benefits of commercial microbial phytase (Ronozyme) were tested. Five experiments were run. In experiment one, four levels of phytase 0, 250, 500 and 750 FYT/U were used at 23%CP , 0.48%P and 3 Mcal/kg feed, using seventy two day-old unsexed Ross-308 broiler chicks, allotted randomly to four treatments× three replicates, each of six chicks, and experimentally fed for 42 days. Experiments 2-5 used high (0.45%) and low (0.30%) P with either high (23%) or low (19....
ABSTRACT No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media Usage, its pattern and the kind of information being sought after by IDPs. 25 IDPs where interviewed oneon-one in Jimeta. Feedback from the interviews where carefully examined by the researcher using the Uses and Gratification Theory by Kartz, Blumber and Guvetich. The result...
ABSTRACT This proposal is to conduct a research on the impact of the restructuring in the communications department of the American University of Nigeria (AUN). There is a need to understand to what extent the changes have affected the employees in the departments of Events and Ceremonies, Public affairs, university relations. By using communication theories, the impact of the change in communications to the employees, and graduating seniors will be assessed. . This change in organisational ...
“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neighborho...
The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geographical ...
ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, the con...
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The ob...