ABSTRACT This study was done within the framework of the Elaboration Likelihood Model and the Consumer Involvement Theory. It was based on a survey of 150 students of the University of Ghana and it sought to find out the role played by television advertising in influencing consumer preference for Omo and So Klin; two competing brands in Ghana. Results revealed that television advertisement plays little role in determining brand preference as most of the respondents said they do not patronize ...
ABSTRACT Political Parties across the world have in recent time’s integrated social media as part of their campaign strategy to woo voters online. This is because social media has proven to be an effective medium for electoral communication given its several features like photo sharing, status update, tags, post sharing, likes, live videos, video sharing among others. Most importantly, social media facilitates access to political information and its networked structure enables users to crea...
ABSTRACT The major aim of this study was to assess the educational outcomes of left-behind children of the Ghana Police Service Officers on UN Peacekeeping Missions. Particularly, the study sought to examine: the demographic characteristics of migrant police officers on UN peacekeeping missions; how police officers on peacekeeping negotiate their family relations during their temporary absence; how the absence of police officers on peacekeeping missions affects the educational outcomes of the...
ABSTRACT The rise of the internet has had a major impact on journalism development across the world, Ghana being no exception. Its influence can be seen in the rise of new media platforms such as online news websites, blogs and social media. As a result of this, the traditional notion of intermedia agenda-setting in Ghana, which existed among the legacy media has been questioned. This study explored the phenomenon of intermedia agenda-setting among two social media platforms — Twitter and I...
ABSTRACT Measles remains a major severe infectious disease causing deaths of many children in most countries including Ghana. The disorder is associated with prolonged immunosuppression resulting in complications and mortality in children. Although attempts have been made to identify the specific immune functions altered during measles, the exact immune changes have not been fully characterized. The pro and anti-inflammatory response balances (Thl/Th2) are important in determining the pathoge...
ABSTRACT This study was carried out in the Kogyare Strict Nature Reserve, an area considered as ecologically fragile because of its strategic position between the northern savanna and the tropical rainforest in the South. The objective was to examine the conflict that has tended to affect the effective management of the reserve as a Strict Nature Reserve. This was looked at within the framework of socio-economic factors such as increasing population, claims of ownership and the general method...
ABSTRACT Most Nigerian hip hop artistes use a combination of English and one or more local language(s) in writing the lyrics of their songs. Over the years, this has become a common trait in the hip hop world. English is the official language in Nigeria, therefore, the base language of most Nigerian hip hop songs is English even as they introduce local expressions into the lyrics. This process can be described as code-switching in songs. It is also to be noted that pidgin is also a local lang...
ABSTRACT This study scrutinizes the prevalence of alcohol use among migrants and non-migrants and examines whether age, sex, education, occupation, religion, locality and marital status predict alcohol consumption behaviours. Migrants groups include those from all the ten (10) regions of Ghana who have, at the time of the study settled in the three localities. Multinomial regression was estimated using the second round of data collected by the 2011 Urban Health and Poverty Project wave two (E...
ABSTRACT Background: Children imitate, and model adult speech as noted in Skinner’s theory (Skinner, 1957) of language acquisition and so knowing what the children say and for what they say the words are important. Aim: The aim of the study is to identify ten early words expressed by infants aged 12 to 18 months born to Twi speaking parents. Method: Survey data was collected from 100 mothers each with her child aged 12 to 18 months, recruited from three towns (Obadan, Abotakye and Atuobikro...
ABSTRACT One of society‟s great resources for provision of care is its numerous family members who provide care to ill or disabled relatives. However, family caregivers perform these essential services for society and their relatives at considerable cost to themselves. Caregiving resulting in a decline in physical and emotional health, increased depressive symptoms, and a decreased sense of well-being. The main objective of this study was to examine the relationship between caregiving and p...
TABLE OF CONTENTS Cover page. . . . . . . . i Title page. . . . . . . . . ii Approval page. . . . . . . . iii Dedication. . . . . . . . iv Acknowledgement . . . . . . v Table of contents . . . . . . . vii CHAPTER ONE: GENERAL INTRODUCTION 1.1 Background of the study . . . . 1 1.2 Scope of the study . . . . . 3 1.3 Significance of the study . . . . 3 1.4 Statement of the research problems . . . 4 1.5 Aim and Objectives . . . . . 5 1.6 Methodology . . . . . . 6 1.7 Structure . . . . . . . 7 1....
ABSTRACT The African Union, since its formation, from the days of the Organization of African Unity to its current form, has taken several steps to ensure total continental unity. The AU, has initiated commendable programs such as the Lagos Plan of Action, the African Charter on Human and People’s Rights drafted in 1981; Priority Programme for Economic Recovery (APPER) in 1985, The Treaty Establishing the African Economic Community (EAC), known as the Abuja Treaty, in 1991; The Sirte Declar...
ABSTRACT It is often argued that sports and politics should not be mixed. International sporting organizations share this view in some respects, and based on it, Ghana and other countries across the world have been banned on some occasions by organizations such as the International Olympic Committee (IOC) and the Fédération Internationale de Football Association (FIFA) on charges of state interference in the affairs of their national sporting associations. Several studies have, however, tra...
ABSTRACT This dissertation examined the extent to which the architecture and programs of the Ghana National Commission of Small Arms and Light Weapons (GNCSALW) are aligned with the vision of the Arms Trade Treaty (ATT). Using qualitative method, the researcher gathered both secondary data and primary data from the target population which is made up of the staff of the GNCSALW; personnel of the Customs Division of the Ghana Revenue Authority (GRA); a team of four international ATT experts fro...
ABSTRACT Developments in the field of information technology have led to a great change in the collection development and service structure of libraries. In recent times, libraries, especially academic libraries, are not only seen with print and non-print resources but also with scholarly electronic journals. Scholarly electronic journals in reality have become one of the most used technological innovations in modern times and also the backbone of many academic institutions. The main focus of...