AbstractIn every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, be it military or civilian coming out with one programme or the other aimed at improving the standard of life that are found in the rural or communities areas, who obviously form the bulk of the Nigerian popu...
Abstract The aim of this study was to analyze the Influence of African Independent Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study made use of survey research method. Subjects were drawn from Gariki using the purposive sampling technique. The study answered four research questions. From the research findings, it was observed that the programmes aired on AIT helped in discouraging the practice of Child Abuse and Labour. The study ...
Abstract The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate.Independent Television Benin is an electronic media with visual and audio sounds. It is an effective spontaneous messages carrier of our time. On 27th of March 1997 when Independent Television started transmission of programmers‟ on channel 22 with its slogan certainly the B...
AbstractThe main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on...
ABSTRACTThe project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical procure. Based on the findings drawn, the researcher recommends that NTA and AIT in Lagos, should as a matter of urgency improve their programming, ...
AbstractThis project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University. It helps in maintaining and sustaining our local cultural value in the students. Recommendations were made that producers of indigenous soap operas on...
AbstractThe impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized.Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began.Sapso (1975, p. 9) opined; “there is little doubt among trade men and merchants to make good their waves, has had on existence almost as long as the customs of buying ...
ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use. This work also helps Etisalat mobile company to kno...
AbstractThis project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN adve...
AbstractThe aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metropolis and a...
AbstractThis research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item questionnaire was used for data collection. Data were analyzed based on the 94 returned copies of the questionnaire. Findings revealed that radio mobil...
AbstractThis research was conducted with the aim to examine the impact of Nigerian Television Authority Enugu no the social development of rural community Emene, Enugu state. The study was based on uses and gratification theory. The population of the study was 250 out of which 200 were purposively selected and sampled. The researcher consulted relevant literature to raise secondary data while questionnaire was tested using chi- square goodness of fit test formula. Data was presented in table ...
AbstractThis research work was aimed at finding the Impact of NTA Enugu Commercials onConsumers Demand for Malta Guinness. The researcher made use of the survey design togather necessary information. Copies of questionnaire were administered and retrieved fromthe respondent. The findings showed that NTA, Enugu commercials have impact onconsumers demand for Malta Guinness. Also commercials affect the choice of products in acompetitive market. The researcher made some recommendations based on t...
AbstractBroadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. (Church Akpan 2006).We are all living in a changing world, and over the past many ears we have been conditioned to accept changes in the way we think and relate. Thus, communication betwe...
AbstractThis project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community.In carrying out the study the researcher used survey design method, while questionnaire was the instrument of the study. Simple tables and percentages were used in analyzing and presenting the data collected. The researcher made...